This will continue through 2024. As traditional tailoring players like Zegna and Loro Piana attempt to modernise, they will continue to relax silhouettes for younger customers who crave versatility and comfort from their clothes. “The trend will persist on the runway, as post-pandemic men are thinking, ‘How do I take these aesthetics?’ Even when you’re looking at gorpcore or tailoring,” Corrigan says. This will manifest through baggy trousers, oversized blazers and layering combos such as hoodies with blazers. “We’re seeing the percentage of products increase using terms like ‘oversized’, ‘loose fit’, ‘baggy’, and predict it will go further next year,” she adds.
Men will even supersize their accessories in 2024. The women’s “It girl tote” trend, which has seen brands like 16Arlington and Loewe enlarge their shoulder bags into voluminous totes in recent seasons, will seep into menswear this year, as men’s luxury handbags continue to boom. Berluti launched a bag collection at the end of 2023, featuring its large Jour Softy tote. Gucci pushed its monogram travel bag during Wimbledon in June, via ambassador Jannik Sinner. Louis Vuitton launched its monogram travel bags and totes in various bright shades in 2023, worn almost instantly by men’s creative director Pharrell. And Bottega Veneta’s new oversized Andiamo tote, debuted on the women’s runway, has been spotted on menswear icons like Jacob Elordi and A$AP Rocky in recent months. The latter wore a bubblegum pink style on his birthday in October, followed by an olive green iteration slung over his shoulder days later in New York with partner Rihanna.
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Jelly dressing and a shift to colour
Spanning home décor, couture and beauty ideas, the jellyfish aesthetic is bubbling up across mens and womenswear for 2024, with puffed-up silhouettes and accessories, lilac and blue tones, iridescent fabrics and fluid lines. Search has surged for terms like “blue jellyfish” (up 155 per cent), “jellyfish hat” (220 per cent) and “jellyfish lamp” (95 per cent) in recent months, per the Pinterest report. Early signs of the trend include Timothée Chalamet’s lilac latex look at Wonka’s Tokyo premiere, the bubbly jelly-like diamond necklaces sported by Justin and Hailey Bieber in recent months, custom made by jeweller Alex Moss, and Bieber’s pink Loewe sunglasses, worn at the US Open in September.
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