Ankor, the Australian-founded startup renowned for its advanced solutions, including YachtNoter, Design Studio and Yacht Showcase, has unveiled ‘Yachts’ – a game-changing new feature to its flagship charter management software solution, ‘Trips’.
This new feature promises to transform how brokers create and present yacht listings to their clients, ushering in a new era of efficiency. Following the launch and success of YachtNoter at the Cannes Yachting Festival in September, Ankor is further advancing its software solutions to cater to the evolving needs of the yachting industry.
Answering the calls and challenges from brokers who have often been burdened with complex, time-consuming methods to present a yacht selection to clients, Ankor has introduced its updated software solution. The addition of ‘Yachts’ promises to introduce an entirely new dimension to charter software, revolutionising how yacht brokers craft and showcase yacht listings to their clientele.
Prior to ‘Yachts,’ brokers had to use cumbersome processes to access and maintain the latest information about yachts, a time-consuming process that makes their work less efficient. The presentations created by brokers likely involved manual data entry, communication through various channels and the need to navigate through a multitude of sources to ensure the yacht information was accurate and current.
Today, ‘Yachts’ provides a significant improvement to these outdated methods. It streamlines the process, providing them with an efficient solution that enables them to effortlessly include up-to-date yacht information easily.
Elliot Cousins, co-CEO of Ankor, said, “Gone are the days of convoluted and time-consuming methods for researching, finding, and presenting options to clients. With ‘Yachts’, we have successfully tackled this age-old challenge by streamlining the process and granting brokers instant access to the latest yacht information that can now be effortlessly integrated into presentations.”
This new update enables exclusive access to Ankor’s purpose-built yacht database, including over 7,000 charter yachts. This database now means Ankor has both the largest yacht charter database and the largest luxury location database in the world. Notably, this growing database is the same powering the newly launched app from Ankor, YachtNoter.
This extensive dataset includes essential information on each yacht, such as all relevant specification details of name, build year, size, speed, deck information, and various image assets. It also incorporates pricing data through a built-in calculator, further streamlining the buying experience.
Brokers now have the flexibility to select and incorporate as many yachts from the database into their individual, bespoke ‘Trips’ presentation. Moreover, they now have the freedom to customise colours, fonts, branding, and other elements, ensuring each document aligns perfectly with the brokerage. This now allows for a more tailored and professional client experience.
Mike Sager, co-CEO of Ankor, commented, “This addition of ‘Yachts’ empowers brokers to gain a competitive advantage in this rapidly evolving market. Brokers can now create presentations for clients from our extensive database within minutes. They can combine the 7,000+ yachts with more than 5,000 unique locations, all with bespoke descriptions and photos.”
Continuing with their mission to digitise the future, Ankor will present their solutions at the Innovation Hub during the Abu Dhabi International Boat Show (ADIBS), taking place from the 9th to the 12th of November. The Middle East’s yachting market is rapidly expanding, and Ankor will be at the forefront of providing its improved solutions.
For more information, visit Ankor.
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