Leo Burnett, Mumbai truly dazzles by winning India’s second gold at the 2024 Cannes Lions on 19th June. They secured one out of three golds in the Creative Data awards under the Engagement category for their entry, ‘Turf Finder’ for Gatorade.
The ad truly harnesses creativity by representing the app accurately, clearly demonstrating how the company identified the problem of how congested areas hinder play for the city dwellers and how they created an app using historical data from Google Maps, scanning every road to identify which roads, streets and lanes are empty at what times, Gatorade dropped a turf, giving the people a place to play.
This brings India’s metal tally up to 12, with 2 Gold Lions, 4 Silver Lions and 6 Bronze Lions
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