Amazon Music has just launched new AI-powered weekly playlists based on the “preferences and mood” of listeners. This just means it scrapes what you’ve already been listening to and extrapolates further. It doesn’t apply modern technology to gauge the actual mood of users.
The company says the playlists include “a curated mix of familiar favorites from their most listened-to artists and latest favorites to new discoveries.” I’m not exactly sure how this is different from what music streaming platforms have always done to create personalized playlists, other than these are made using Amazon’s Bedrock generative AI platform.
They do arrive with snappy names to suggest the type of songs included, like “Empowerment Anthems” and “Melodic Flex.” This seems similar to Spotify’s Daylists, which also use cute little names. The Amazon playlists can be saved to the library or shared with friends via text or social media.
“The feature represents another way we’re harnessing AI to help fans connect with more music that resonates with them,” said Ryan Redington, General Manager of Amazon Music. He also said this brings a “new dimension” to the service by “creating personalized playlists celebrating their favorite artists while introducing new music that matches their unique tastes.” Again, personalized playlists are nothing new.
Download the latest update to the app to get started. These weekly playlists are currently only available to US listeners and drop on Mondays.
This is just the latest AI-forward move by a music-streaming platform. Spotify recently and an . This isn’t even Amazon Music’s first dip into AI-infested waters. The platform already uses that can be used to create playlists.
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