Apple is reportedly set to overhaul the Apple TV app. On Tuesday, Bloomberg’s Mark Gurman reported that the company plans to consolidate its video offerings, placing them exclusively in the TV app on all its devices. Citing “people with knowledge of the matter,” Gurman reports that the company will launch a new version of the app “around December” as part of an upcoming tvOS software update.
As part of the move, Apple will reportedly remove its dedicated (iTunes-based) Movies and TV Shows apps from the Apple TV set-top box’s interface. In addition, it plans to axe all video-related sections from the iTunes app on iOS and iPadOS. The TV app already duplicates the functionality of renting and buying digital video content, making the alleged change more about streamlining and removing redundancies than altering any core features.
The updated app will reportedly include a left-side panel for video categories, similar to what’s found on Netflix and other streaming rivals. Apple’s TV app consolidates video content from the Apple TV+ subscription service, rented and purchased movies, live sports networks and compatible third-party services like Amazon Prime, Paramount+ and Starz.
Apple has increasingly invested in video content, spending billions on programming like Martin Scorsese’s Killers of the Flower Moon, which premiered in theaters last week. (The film will arrive on Apple TV+ “at a later date.”) Original series on Apple TV+ include Ted Lasso, Severance, The Morning Show, Silo and Foundation, among others. The company reportedly (and abruptly) canceled The Problem with Jon Stewart this month following disagreements about Stewart’s planned editorial content surrounding AI and China.
In other Apple developments, the company sent out invites today for an event on October 30. The “Scary Fast” streaming event is expected to focus on new Macs. These could include a refresh of the aging iMac line and MacBook Pro, possibly running on a new M3 chip.
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