Now a core part of the watch collecting landscape, collaborations come in all shapes, sizes and levels of… ‘oh, they really went for it?’ Horology is — famously — a pretty slow moving beast, but in recent years a much-discussed and, ideally, hard-to-acquire new collaboration is 101 when it comes to building hype and reaching new wrists. You need a rapper, a blockbuster, or a cartoon frog to play the game these days.
Below we’ve counted down some of our favourite watch collaborations of all time. The rare pizza Rolex, the most coveted collab in the world, and a three-way meeting of design genius.
Rolex x Domino’s
Up there as one of the more incongruous luxury watch partnerships, back in the 80’s, Tom Managhan, the founder of Domino’s Pizza, began dishing out Rolex Air Kings and Oyster Perpetuals to franchise managers who were bringing in the dough (sorry) on a regular basis, an incentive that became the stuff of legend in watch collecting circles. These were legitimate Rolex factory produced models, which were a big thing amongst corporate circles celebrating a promotion, retirement, or just selling loads of pizza. At chrono24.co.uk
IWC x Top Gun
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