Courtesy of Burberry
One of Britain’s biggest luxury brands is tapping into the resale market.
Burberry announced a new partnership with Vestiaire Collective on Thursday that allows you to trade in pre-loved items by the British label in exchange for credit. You’ll also be able to shop new and vintage Burberry pieces added to the site by other collectors.
Shoppers in the U.S. and U.K. will be able to offload women’s outerwear and handbags via the Burberry x Vestiaire Collective platform. (Here’s hoping it expands to menswear soon.) In exchange, they’ll receive a Burberry gift card based on the value of the item.
To get started, you’ll need to submit pictures of the items you are reselling for review by experts. They will follow up with an initial price offer in about two days. If you choose to accept the offer, you’ll receive a pre-paid shipping label to send in your items. The team will then review the conditions of each piece and confirm a final price by email.
Boston Holdall from Burberry Men’s FW23 collection
Courtesy of Burberry
The new partnership is part of the British label’s broader ReBurberry program, which aims to keep products and materials in use for longer.
“We are very excited to team up with Vestiaire Collective to provide another way for our customers to give new life to their Burberry pieces,” Giorgio Belloli, Burberry’s chief digital, customer, and innovation officer, said in a statement. “In building on our existing circular initiatives, we hope that these pieces can continue to be enjoyed for generations to come.”
As part of the initiative, Burberry has donated a selection of women’s Heritage trench coats to Vestiaire. The sale price of those pieces will be donated to UK-based charity Smart Works, which reportedly supplies “high-quality interview clothes and coaching to unemployed women in need.” Burberry has supported Smart Works since 2013, donating clothing and providing styling services.
Burberry isn’t the only big name working with Vestiaire, of course. Gucci, Chloé, Courrèges, and Mytheresa are just some of the luxury labels incorporating the resale platform into their business models. It seems circularity is fashion’s next big trend.
Start selling your pre-loved Burberry items now via the resale platform.
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