Apple’s Worldwide Developer Conference (WWDC) kicks off next week — but if I’m honest with myself, I’m struggling to care. I used to watch the shows with eager anticipation as to what new goodies would be coming to my Mac across the next year. But in recent years, a lot of the features highlighted either fell into the bucket marked “wait, you couldn’t do that already?” or the one marked “well, that’s not a thing I’m going to use.”
It doesn’t help the rumored slate of announcements for this year is mostly stuff I know I’m not going to need to engage with. The loudest rumor is a Vision Pro-inspired UI overhaul to bring the iPhone, iPad and Mac in line with their youngest sibling. Consistency is a fine thing to aim for, but Apple is reportedly justifying this change by saying it’s jarring to switch between platforms. I can’t say I’ve ever had an issue, and my concern is Apple will forget that each of those devices is different, and operates in a different way to its stablemates.
If a promise is made too often, there’s a risk you’ll stop believing it will ever be fulfilled. Apropos of nothing, Apple’s going to make the iPad more useful as a productivity tool. The rumors hint the slates will get better multitasking and app window management to make it more Mac-esque. But unless iPadOS gets the sort of radical changes that’ll make it operate a lot more like macOS, nothing will change. And I’m doubtful Apple would bring true multitasking to the iPad, lest it eat into Mac sales — not to mention the constraints of its form factor.
As someone who is aggressively indifferent toward generative AI and voice assistants, tweaks to Apple Intelligence and Siri leave me similarly cold. I’m not sure I would ever want a gussied up pattern-recognition algorithm writing messages and emails in my voice. Neither am I too into the idea of using generative AI to create images. I’d much rather stay in the real world. Sure, I’m a young man yelling at a cloud, I don’t care.
According to Apple, I’m clearly in the minority since the only time I ever engage with Siri is by accident. I can think, type and operate a phone far faster than I can say out loud “Hey Siri, dim my living room lights by 50 percent,” so the slowness of speech irks me. Of course, I’d love a virtual assistant that was as skilled and imaginative as a flesh-and-blood person who could marshal all of my data, organize it and keep me on track. But I don’t believe we’re close to that point, and Apple has failed to deliver on its promises in this area more than once.
The only rumored feature that excites me is the “AI-powered” battery management mode for iOS 19 (or 26, as the rumors indicate). I say “AI-powered,” since I’m not sure how much we need to oversell an algorithm that tracks your usage patterns to make power-saving adjustments. But it’s the sort of feature that, if it’s able to make meaningful improvements to the iPhone’s longevity, could be transformative.
After all, as a relatively heavy iPhone user, I rarely find my device lasting until the end of the day without a top-up charge. This isn’t a new problem, either, since the iPhone’s battery has been lackluster since the first model was launched in 2007. In a world where most Android handsets boast of multi-day battery life, the iPhone’s battery life remains embarrassing. Yes, you can take that as a not-too-subtle dig at the rumored thin-and-light iPhone Air, which feels to me like the most egregious waste of development resources imaginable.
Maybe this is a sign of my subconscious frustration with Apple that it feels so compelled to push forward rather than tidying up behind it. I groused last year that the company gave so much attention to the addition of multitrack recording to Voice Notes despite the feature already being in Garageband. I would love nothing more than Apple to do what it did in 2009 with Snow Leopard and in 2017 with High Sierra. In both of those instances, the company opted to focus on tidying up the existing code to make it smaller and run faster rather than over-extending itself with new features. That, to me, would seem like a far better use of Apple’s time than repainting the home screen with snazzier icons.
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