This week, Samsung showed off , its Vision Pro-troubling headset, and you can bet we’ve done a deep dive. .
The headset is lighter, more comfortable and easier to live with than Apple’s Vision Pro, even if it lacks many of its headline features. The software ecosystem is already pretty broad, thanks to Google making a real effort with Android XR, but dedicated apps are still a bit rare.
Samsung’s entry into the market might provide some much-needed impetus for this type of augmented reality headset. That it’s half the price of Apple’s Vision Pro may also loosen some wallets eager to get into this world.
But it’s hard not to see this as Samsung running down the same cul-de-sac Apple is now lurking at the end of. It has allowed other companies, like Meta, to waltz in and grab an early lead in the much more useful smart glasses market.
— Dan Cooper
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