TikTok Shop now features luxury second-hand items in the UK, giving platforms including Vestiare Collective and Depop a run for their money.
People in the UK can buy pre-owned designer clothing and luxury accessories and bags without leaving the app.
TikTok has reportedly raised the price cap in TikTok Shop to £4,000, signalling a clear appetite among users for more expensive products and archive fashion garments.
Its second-hand label also helps tap into a thriving Gen Z scene that seeks out niche designer brands at more affordable prices.
The platform also increased its seller fees earlier this year, pointing to a push for higher-priced items.
Five designer resale brands have been added to the TikTok Shop UK page: Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardly Ever Worn It and Break Archive.
Jan Wilk, head of operations at TikTok Shop UK, said: “This announcement is an exciting first step in the world of preowned fashion for TikTok Shop.
“TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.”
TikTok Shop lets sellers use the app to sell their products through live sales, in-app stores, and collaborations with creators.
Signing up for the service is pretty easy, and has helped countless brands and sellers connect with more customers through the platform.
The latest UK initiative forms part of TikTok’s wider plans to expand its product options while encouraging users to stay on the platform.
Users can also buy things such as flowers, plants, and wellness products via the app.
The new category was first rolled out in the United States and has reportedly helped facilitate the sale of more than $1 billion (£800 million) worth of products.
However, the platform has faced significant challenges with counterfeits and has been forced to shut down multiple accounts plugging fake products.
This may be even more challenging regarding the prevalence of fake goods based on designer products.
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