It’s easy to find yourself looking offshore when it comes to sourcing fashion trends and must-have pieces. However, at Urban List we know the source for the best wardrobe staples can actually be found right under our noses in the form of local Australian labels.
With an almost endless pool of independent and locally owned brands to choose from, whether you’re looking for classic tailoring and resort-wear, sustainably-focused designs, or on-trend fashion-forward pieces, there’s a local label to love. From boutique emerging brands like ESSE, Beare Park, and St. Agni to the globally established household names of Zimmerman, Oroton, and Dion Lee, keep reading for the best Aussie fashion brands to add to your wardrobe.
Alemais
From designer Lesleigh Jermanus, Aelmais’ stunning dresses, shirts, skirts, and pants have a real spirit of adventure to them. Brilliantly constructed with vibrant prints or whimsical details, they are a notch or two outside of the expected and as such—they are completely transformative to wear. We also love that Alemais is deeply focused on environmentally and ethically safe fashion too. For every piece purchased, the brand plants a tree (one of a few planet-friendly practices behind the scenes).
Emma Mulholland On Holiday
Image Credit: Emma Mulholland On Holiday | Instagram
If you’re into fun patterns, slogan tees, and cute accessories, you’re probably already familiar with Emma Mulholland on Holiday. Created in 2017 by Emma Mulholland, off the back of her already eponymous label, the brand was designed to capture the effortless spirit of travelling and was inspired by souvenir looks of the 80s and 90s. Designed between Australia and Bail, where Emma splits her time, the brand works closely with a small family-run textile studio to consciously produce every product.
Venroy
Image Credit: Venroy | Instagram
Bondi born and bred, you couldn’t find a label more synonymous with laid-back, beachside Australian style than Venroy. Centred around creating effortlessly relaxed pieces for men and women, its clever incorporation of luxurious fabrics like linen, organic cotton, silk, and cashmere, along with a playful injection of colour, ensures the label will look just as chic worn beachside in Bondi as it would on a European adventure.
Camilla And Marc
Image Credit: Camilla And Marc | Instagram
Renowned for its mix of fashion-forward pieces, modern tailoring, and statement-making simplicity, Camilla and Marc has been a well-loved Australian brand since its conception in 2003. Recently launching a new house monogram and logo that speaks to the brand’s effortlessly cool identity, the label now covers every category in your wardrobe, from everyday essentials to unique occasion pieces, activewear, and accessories.
Image credit: Oroton Instagram | Bianca Spender Instagram | Christopher Esber Instagram
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