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What is Redress?
Redress’ frequent seasonal second-hand pop-ups, as well as its Takeback Programme, which facilitates the donation of preloved clothing at 26 collection points in the city, allow used clothing items to enter reuse loops in a cycle of circular fashion.
The popular demand for fashion sustainability
The Environmental Protection Department of Hong Kong’s waste statistics show that there was an increase of 162 tonnes in the total textile waste ending up at landfills from 2020 to 2021. While the figures are expected to increase further, changes in consumer habits can facilitate less production of fashion waste, especially after Covid-19.
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According to Redress’ 2020 study on Hong Kong’s fashion consumption, changes in consumer habits were considerable after the pandemic, with two out of three actively changing their behaviour, and 30 per cent of respondents acknowledging the environmental cost of shopping habits.
What is particularly interesting is that 31 per cent of respondents already owned second-hand clothing, while 12 per cent had been reselling clothes online and offline as well.
Sustainable habits go hand in hand with the consumption of sustainable goods, of course, increasing demand for sustainable fashion items, such as preloved, donated clothing.
While these statistics may paint a discouraging picture, what with the amount of textile waste ending up at landfills, continued changes in shoppers’ behaviour will hopefully improve the situation in future.
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Markers of change
There is no doubt about the sustainable fashion industry’s potential in Hong Kong. After all, the consumer demand is there. Public views on the subject used to be more conservative, partly due to the superstitious belief that wearing second-hand clothes brings bad luck, but these attitudes have been changing.
Where to go thrift store shopping in Hong Kong
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So where can you shop to be part of Hong Kong’s sustainable fashion crowd?
There’s Mee and Gee (alternatively named Me & George) where vintage Japanese off-the-rack items range from as low as US$0.60 (HK$5) to US$25 (HK$200), with branches spread out across Hong Kong.
Sites like Vestiaire Collective bring the global second-hand market to Hong Kong, and preloved finds from personal wardrobes can be easily be found on local marketplace Carousell.
Small-scale, local online thrift stores on social media are particularly popular, such as @queenhkthrift and @_kloongcloset_ on Instagram, with items catering to various personal styles.
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And of course, there is the upcoming pop-up by Redress, so make sure you bring your own bag when you attend.
As CEO and founder Christina Dean says in Redress’s 2021 Impact Report, “We have much more work to do, which is where one of our primary projects comes into play: inviting the Hong Kong public to engage with the very mission we live for.”
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