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Cocoon
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Cocoon is making accessorising a whole lot easier and greener. Fashion’s most sought-after bags are available to rent via its online platform for a monthly fee – from Bottega Veneta to Chanel, Jacquemus to Prada – meaning you’ll be able to accessorise with the biggest brands for a fraction of the cost. Wear your favourite labels to suit every style and occasion, but in a less wasteful way, through Cocoon’s different memberships (premium, deluxe, flexi), which vary in inclusions and perks to suit you.
Front Row
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If you are in the market to rent high-end designer pieces, then let us direct you to Front Row London; it specialises in luxury fashion, hosting beautiful pieces from some of the world’s most well-respected designers (think everyone from Khaite and Amina Muaddi to Dior, Chanel and Balenciaga). The site, which also has a showroom in Mayfair, is a great name to know for finding those pieces that you might only wear once, whether for a special occasion, a show-stopping holiday moment, or that you may want to try out before deciding to buy.
Rites
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Not only can you access beautiful pieces on Rites – the site has the best selection of designers like Self-Portrait and Realisation perfect for summer dressing – but you can also rent out your own pieces to fund your next rental or purchase for your forever wardrobe. From Ganni to Miu Miu, The Frankie Shop to Prada, Rites is every fashion lover’s dream.
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Hurr
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Hurr adapts the same sharing aspect that has made Uber and Airbnb so successful, but with a focus on your wardrobe instead. It puts a social spin on rental fashion; users can chat with their lenders or renters to hear their styling tips or how the item fits in real life. If you’re unsure about renting out a particular item or feel worried about sizing, visit Hurr’s very own section in Selfridges dedicated to helping its shoppers access the latest styles and trends in a greener way.
By Rotation
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By Rotation – the social fashion renting app – was launched in 2019, after founder Eshita Kabra-Davies had an eye-opening trip to her motherland of Rajasthan, India. She wanted to help style-conscious people rethink their environmental footprint, so By Rotation was born. Its handy mobile app allows its customers to lend and rent in less than two minutes, making rental more accessible than ever before.
Rotaro
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“Rent, Reduce, Repeat.” Rotaro’s message is simple. It offers same-day delivery on cult designer labels whose sustainable practices are always at the forefront. Co-founder Georgie Hyatt told Bazaar how her users are using rentals as part of their every day, not just for special occasions. “People are starting to incorporate rental into their wardrobes as a form of newness and not necessarily when they have a one-off event,” she says. “Our customers are starting to make the most of smaller situations to dress up too.”
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My Wardrobe HQ
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My Wardrobe HQ is the place to head for designer; the rental site has exclusively partnered with Burberry for the last few years on a special rental edit, featuring current season and heritage pieces. Other favourites such as Alexander McQueen, Jacquemus, Gucci and Saint Laurent are also available to rent on the site – as well as in-store at Harrods – which was first founded by Sacha Newall in 2019.
The Devout
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We all know how great rental fashion can be for big events or for your holiday, but there’s no reason why we shouldn’t embrace the world of rental within our everyday wardrobes, too. With The Devout, it’s never been simpler. Get five new items delivered, including cleaning and insurance, then swap for five more the following month. Sending five items in one go reduces the cost of packaging and sending individual pieces.
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