NewsWorthy Homes™, a premier platform in the luxury real estate market, is redefining the approach to marketing high-end properties. As part of NewsWorthy Media Network, this exclusive, invitation-only platform founded by Erica McMillan, has redefined the approach to marketing high-end properties ranging from $10 million to over $200 million. With a focus on innovative strategies, NewsWorthy Homes™ extends beyond traditional marketing with a cutting-edge approach that utilizes AI-driven insights to provide an international marketing strategy. This sophisticated system ensures that potential buyers are targeted not just globally, but with precision, reaching them at the right place and the right time.
The key to NewsWorthy Homes™ success lies in the D3 method to Differentiate, Disrupt, and Dominate the multiple listing service. “Successfully marketing high-end luxury homes is both the perfect blend of art and science. To sell high-end luxury real estate, it is necessary to have a unique understanding of human behavior and psychology,” says McMillan. “We invite listings with newsworthy features to join our platform and then we employ cutting-edge marketing techniques to make them stand out.”
Erica McMillan, a seasoned luxury real estate marketing expert with a background in marketing research and strategic branding continues, “The world’s most affluent property buyers are not simply looking for a house, but a reflection of their own unique identity and lifestyle. These ultra-luxury buyers have honed their tastes and preferences over years of experience, and demand nothing less than an exact match between their desires and requirements. They seek out properties that not only offer the finest amenities and features, but that also tell a compelling story – one that aligns seamlessly with their personal narrative and sense of self. In the world of high-end real estate, success lies not in simply selling a property, but in crafting a truly unforgettable experience that resonates deeply with the buyer’s heart and soul. In luxury real estate, it’s not just about selling a property – it’s about selling a lifestyle, a vision, and a dream.”
Recognizing the importance of online marketing, the D3 method prioritizes creating captivating online content via strategic storytelling to get massive exposure for the listing and for the assets high-end agents are already using, including 3D Matterport tours, virtual tours, Google Earth tours, and videos. This allows potential buyers instant access to tour homes virtually, making Google, direct e-mail, and social media the perfect platform for luxury real estate marketing.
Erica McMillan explains the success of her social media approach: “Instagram is the single-handedly the most effective way to market a luxury property when paired with our proprietary AI strategy that reverse engineers the algorithm to make our posts go viral. We have had offers right on the spot to buy these pricey estates! Like Zoom for meetings – now you don’t have to meet in person, you can Zoom which is similar to how Instagram is the new MLS, the new Zillow; it is the way to match the buyer with the seller.”
NewsWorthy Homes™ leads the way with their Instagram platform boasting hundreds of thousands of followers, including celebrities, athletes, and CEOs who actively engage with their posts.
Lori Lane, President, New Homes Division and Sr. Vice President of Luxury and Global for Berkshire Hathaway HomeServices Georgia Properties, shares “The NewsWorthy Homes™ platform has been a game changer and our biggest asset when it comes to listing luxury homes. Being NewsWorthy Homes™ exclusive partner for the state of Georgia allows us to differentiate our marketing capabilities from every other agent and brokerage in the state which has catapulted our listings’ exposure to an unprecedented level resulting in Georgia’s highest recorded residential sale in 2023.”
“Embracing the exclusive opportunity to feature my ultra-luxurious Park City property on the NewsWorthy Homes™ platform offered an unparalleled ability to push boundaries and attract discerning eyes to my high-value listing,” said Onie Bolduc of Summit Sotheby’s International Realty and Bolduc Mountain Luxury. “Their distinctive strategy, which transcends the capabilities of traditional real estate marketing, played a pivotal role in elevating the entire selling experience to a realm of exceptional success and client satisfaction. Another of my premium listings, also showcased through NewsWorthy Homes™, has followed suit, garnering multiple offers and is currently pending on the cusp of another record-breaking sale!”
Erica McMillan explains, “In addition to our groundbreaking online marketing strategy, NewsWorthy Homes™ employs a proprietary AI-powered software called McMillan Method. This revolutionary technology supercharges top-tier press and social media posts, ensuring they are seen, shared, and seen again. The result? A staggering quarter of a billion views for each property, guaranteeing those listings receive massive exposure targeting the buyer demographic.”
By embracing cutting-edge AI and proprietary tactics to harness the power of social media and leverage the reach and authority of top-tier publicity, NewsWorthy Homes™ is leading the way to revolutionizing luxury real estate marketing. The future of matching sellers and buyers is undoubtedly digital, bold, and dynamic.
About Erica McMillan:
Meet Erica McMillan, a powerhouse Serial Business Entrepreneur renowned for her exceptional prowess in founding and nurturing over 10 thriving businesses and helping hundreds of her clients’ businesses 10x their growth. She holds a coveted position as a Forbes Business Council Member and is an active contributor with regular features on top-tier media outlets offering her thought leadership on digital marketing. As a dedicated Brand Consultant and Online Visibility & Growth Strategist, she orchestrates seamless and innovative digital marketing campaigns, propelling businesses towards unparalleled success. Notably, McMillan is also a member of the Newsweek Expert Forum and the esteemed Entrepreneur Leadership Network, consistently delivering valuable insights. Even with her remarkable professional journey, Erica’s identity extends beyond the entrepreneurial realm; she embraces her roles as a wife, mother, and an artist at heart, infusing creativity into every pursuit.
About NewsWorthy Media Network:
NewsWorthy Homes™ is part of the impressive portfolio under NewsWorthy Media Network; an exclusive invitation-only private media network for the most NewsWorthy Homes, Hotels, Real Estate, CEOs, Founders, Entrepreneurs, AI, Startups, and Brands. NewsWorthy Media Network excels in the art of storytelling, where a seamless blend of art, science, psychology, and AI converge to create narratives that resonate profoundly. Stories are not merely told; they are crafted to echo. With a strategic approach, these narratives are engineered for impact. Leveraging their extensive media connections and a proprietary digital strategy, NewsWorthy Media Network’s unique AI-driven solution acts as a catalyst, connecting compelling stories with the right viewers, ensuring maximum impact and engagement.
Known in the industry as the ‘pioneers of a new era of media power,’ NewsWorthy Media Network designs tomorrow’s buzz, today.
About McMillan Method:
McMillan Method is an unmatched and comprehensive digital marketing solution that combines AI technology, strategic branding, a powerful PR platform, a private social media engagement network, and untraditional SEO tactics that results in celebrity-level publicity and game-changing exposure. Invited members of the program are featured on podcasts to top-tier digital press, and everywhere in between. Utilizing Erica McMillan’s proprietary D3 method, clients quickly become the authority king of their niche as the team at McMillan Method executes a well-crafted plan to differentiate them from their competition, to disrupt their market, and ultimately dominate their industry.
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