Here are five of our favourite collections so far.
1. Jean Paul Gaultier
The new Pride 2023 collection features a chrome-plated body inspired by the house’s iconic archives emblazoned with the slogan “Get Used to It!” The world-famous bottles mimic the shape of a naked torso and the scents notes of woody citrus paired with orange and neroli for a zesty yet decadent scent.
2. Coach
Coach released a capsule collection that focuses on the theme of “Courage to Be Real”. The brand took inspiration from New York’s vibrant LGBTQ+ enclaves in Fire Island Pines and Cherry Grove in its photos and films.
The campaign features influencers including Fran Tirado and Ashley Lukashevsky who model the capsule collection’s line-up of camp shirts, knit tank tops, shorts, footwear and accessories. One of the stand-out series is the Cashin Carry 22 bags inspired by the 1969 Cashin Carry totes created by Coach’s first lead designer, Bonnie Cashin.
The brand has long partnered with the Hetrick-Martin Institute to create safe spaces for LGBTQ+ youth.
3. Betsey Johnson
The foundation’s mission is to provide homeless youth, LGBTQ+ youth and other vulnerable people support services, education and employment opportunities.
4. Hugo Boss
Boss celebrates Pride Month with a gender-neutral Keith Haring collection. The limited-edition capsule collection includes shirts, socks, shorts and hoodies with each piece including touches of the rainbow Pride flag along the trim.
Keith Haring was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His art commented on societal themes such as Aids.
This Pride, Boss will be making a contribution to the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA).
5. Calvin Klein
Calvin Klein’s Pride capsule collection features the brand’s signature minimalism with a colourfully inclusive spin for the month.
The brand is celebrating the LGBTQ+ community with unisex pieces with the theme “Let it Out”. It features a palette of red, orange, tonal yellows and blues in both matt and colour-blocked silhouettes. The collection features underwear, loungewear, separates and several styles of sunglasses.
Calvin Klein’s Pride collection is also accompanied by the brand’s latest non-profit partnerships, which have seen over US$220,000 donated to organisations including the Transgender Law Center and PFLAG National so far this year, per Content Works Agency.
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