Marie France Van Damme.
That is the name of the brand and independent female designer who crafted the silver metallic bodysuit Beyoncé donned on the poster for her upcoming movie “Renaissance: A Film by Beyoncé.”
Van Damme said she was delighted when one of Beyoncé’s stylists, Shiona Turini, contacted her to help pull off the iconic look.
“We worked in the past together, and she reached out to us and asked if we could do something for Beyoncé,” she said.
Styled by Turini, Beyoncé flaunts Marie France Van Damme’s Metallic Sleek Nageur bodysuit onstage as well as in images in the Renaissance World Tour book. And most recently, Beyoncé posed in the “MFVD” look for the poster of her highly-anticipated film.
Van Damme is the founder and CEO of her brand. Her collection combines European elegance with dramatic Asian aesthetics and is best known for its luxury resort wear, metallic swimsuits and silk caftans.
Since launching in 2011, the Hong-Kong based designer has garnered famous clients such as Rosie Huntington-Whiteley, Angelina Jolie, Katy Perry, Eva Longoria, Olivia Palermo and more. She has successfully opened stores all over the world. In the fall, she opened the doors to a salon in Paris during Paris Fashion Week at Pied à Terre Parisien, which neighbors Dior and Yves Saint Laurent stores.
Van Damme holds working with Beyoncé in high regard.
“Beyoncé is Beyoncé,” she said. “I think she’s very special. She’s an amazing lady. So obviously to have anything of mine on Beyoncé is an honor almost.
“I mean, the whole world would like to dress Beyoncé and basically she came to us, so it’s very flattering,” Van Damme said.
What is it like working with Beyoncé?
Van Damme said she has been lucky enough to meet the Grammy Award-winning singer on many different occasions.
“I rarely met someone as nice as her just as a person, forget the celebrity here,” she said.
She explained: “Beyoncé does buy the collection, but she has always bought it in a store. She always goes inside a store and buys it, which means she has never come to me directly. Coming from a celebrity like her, I have to point out that it’s very surprising. She gets clothes from everybody in the world.”
“That just shows her personality and what a beautiful, nice person she is,” she said.
What does the ‘MFVD’ brand represent?
“It’s all about women,” she said. “My brand is only about women. It’s about beautiful women like Beyoncé.”
As Bey continues to use her platform and music to elevate women worldwide, it’s fitting the global superstar chose to feature an independent female designer on the cover of her film’s poster and in other “Renaissance” visuals.
“I always try to make women look beautiful no matter how old they are or how [their] body shapes, and I want to make them feel confident,” Van Damme said. “I think I have that in common with Beyoncé.”
Fans in the U.S. can shop for Yoncé’s metallic look and other luxury MFVD items online or in stores at Bal Harbour Shops in Miami and at The Peninsula Beverly Hills in Los Angeles.
The Renaissance film will debut in theaters worldwide Dec 1.
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