Best denim brands loved by fashion editors and influencers

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LA brand Paige has been a favourite among discerning denim fans since its launch over two decades ago. Creative director and co-founder Paige Adams-Geller was a former fit model before turning her hand to design which means she knows a thing or two about good cut. The label’s denim is also known for its comfort, often made using stretch fabrics that sculpt and support. Flattering and timeless, these are jeans you’ll truly live in.

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If you’re searching for a perfect vintage pair of jeans, but don’t have the time for second-hand store trawling, then Agolde is the solution. One of the first premium denim names, the label looks to iconic denim styles of the past, then adds its own contemporary twist to create experimental, but versatile threads. Famed for its attention to detail and comfortable fit, Agolde has a strong eco conscience, investing in pollutant-limiting production methods such as laser technology, ozone machines and environmentally-friendly wash techniques.

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There’s a reason Levi’s jeans are worn by princesses, editors and Hollywood stars alike. Its cult 501s are without doubt the most famous denim style in the world, having been worn by everyone from a 1990s Winona Ryder to James Dean to Diana, Princess of Wales. Budget-friendly and built to last, Levi’s simply knows how to create desirable jeans that stand the test of time.

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A pioneer of the luxury denim arena, 7 For All Mankind changed the game when it launched in LA back in 2000. Fusing premium detailing with the laidback cool, the label was arguably the first dedicated brand to see jeans through a high-end lens. The company’s commitment to intricate stitch-work, quality materials and perfect fit has made it one of fashion’s most enduringly sought after brands in the market.

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Although A.P.C. is now a clothing brand with a broad range of categories, from dresses to shoes, it first gained recognition for its classic jeans in raw denim. A French label to the core, its focus is understated, casual elegance though everyday pieces. Make a beeline for impeccably made, classic silhouettes that will never lose their appeal.

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Each pair of Citizens of Humanity jeans is vetted by 40 skilled craftspeople to ensure the highest standard of denim. The LA-based design team trawl the world’s vintage markets for inspiration to create modern versions of classic styles. The brand refuses to compromise on quality, which is how it’s retained its cult appeal, attracting endorsement from style mavens including Kendall Jenner and Amal Clooney. The brand also kickstarted the ‘horeshoe’ silhouette trend.

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Denim presents a big problem for the planet, with one pair of jeans requiring up to 1,800 gallons of water. Boyish Denim meaningfully addresses this issue by working with ethical factories, using less harmful chemicals during the dyeing process and utilising one-third of the amount of water typically needed. The label also works exclusively with recycled fabrics and materials to create its desirable vintage-inspired collections.