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La Perla
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Ever since Ada Masotti launched La Perla 60 years ago, it’s been creating beautiful lingerie inspired by its Italian heritage. La Perla is loved because of its elegant and feminine designs made from silk and lace. Investing in pyjamas from the brand will add some sophistication to your every day.
Bernadette
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If it is super high-end, statement sleepwear you are in the market for, then make sure to check out Belgian label Bernadette – a mother-and-daughter design duo that was founded in 2018– which has a great selection of slinky silk pyjamas and robes. If it’s good enough for Chrissy Teigen, it’s good enough for us.
Sleeper
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Ukrainian nightwear label Sleeper specialises in nightwear that you can wear in and out of the house. The brand’s goal is “to make every environment feel like home” – and if you’re one of those who has shied away from the lingerie-as-outerwear look, then this might change your mind. Elegant and chic, Sleeper’s offering is almost too good to be hidden from plain view, the brand’s new ‘Cosmos’ set here is a perfect example.
Rixo
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Rixo knows exactly what it does best – vintage-inspired pieces with statement collars, ruffles, frills and puff sleeves galore. The brand’s loungewear collection is no different and keeps to its popular aesthetic. You will find robes, nightgowns, pyjamas and dressing gowns that you’ll love just as much as your favourite Rixo dress, which is chic enough to be worn during the day as well as at nighttime.
Olivia von Halle
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In 2011, Olivia von Halle launched her eponymous label with the aim of creating glamorous silk pyjamas inspired by the 1920s sleepwear worn by Coco Chanel. It became big news very quickly, with her classic nightshirts, bath robes and slip dresses easily worn for evening parties as they are to bed.
Tekla
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Copenhagen-based lifestyle brand Tekla offers unisex sleepwear, which imbues its signature functional, yet thoughtful aesthetic. From airy classic poplin sets to warming flannel styles, these are pyjamas to make you feel truly snug. Better yet, Tekla also does the comfiest bedding so you can really complete your slumber set-up.
Piglet In Bed
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Technically speaking, Piglet In Bed isn’t just a sleepwear brand – it specialises in stonewashed linen, spanning pyjamas, bedding and tablecloths. Fresh, breathable and cool in the warmer months but strangely cosy in cold climes, the brand’s timeless linen pyjama sets are a welcome addition to bedtime.
Rails
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Anyone who has slept in a pair of Rails pyjamas will attest to their comfort and softness. The brand offers classic plaid and striped styles as pictured, but also more feminine sets, from star-covered camis to sweet gingham shorts.
Yawn
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Yawn aims to create nightwear that feels like a hug, and styles that encourage you to relax and unwind. Characterised by its hand-drawn prints and super comfortable materials, the label offers pyjamas, nightdresses, nightshirts and sleep socks. Perfectly lightweight for a comfortable night’s rest as the temperatures start to rise through spring into the summer season.
Hesper Fox
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London-based sleepwear brand Hesper Fox focuses on colourful printed pyjamas made in crisp cotton, cool linens and luxurious silks. Whether you decide to wear them at home or to brunch, the label’s playful pyjama sets are among our favourites. Its new resort-wear line and its uplifting, vibrant appeal are also well worth browsing.
The Sleep Shirt
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Canadian brand The Sleep Shirt specialises in, yes, you’ve guessed it, sleep shirts. Ethically sourced and made using high-quality cotton and linens, these are the kind of aesthetically pleasing, yet comfortable nightshirts that will soon end up being your favourite thing to go to bed in. The label also offers other sleepwear options, from pretty gingham camisoles to breezy sleeveless nighties.
Une Femme New York
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Une Femme New York launched in 2021 with a focus on vintage silhouettes inspired by old movies and period dramas – think ruffled, floor-length nightgowns, quilted housecoats and high-neck shirts. The six-piece collection is made from upcycled, vintage and deadstock fabrics sourced mostly from New York’s Fashion District and is available on a pre-order basis within specified windows.
Leset
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If simplicity is key when it comes to shopping for pyjamas, then Los Angeles label Leset has plenty of options. Its ethos is creating fuss-free co-ords that can be worn out and about or to bed, from sweatshirts to knit loungewear sets.
Orchard Moon
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There is a lot to love about London-based sleepwear brand Orchard Moon. Firstly, responsibility is key to its business, with careful attention paid to eco-friendly materials and ethical sourcing. In terms of fit, flattering silhouettes run throughout the collections. Finally, each piece is festooned in beautiful hand-painted prints inspired by nature. This label deserves to be on your radar now.
Phriya
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Phriya is inspired by the beautiful landscape of the little-known Italian island Ponza. Styles have a luxe feel, from mother-of-pearl buttons and French seams to hand-painted prints. There is also a focus on sustainable fabrics – the brand uses 100 per cent natural cotton and a fabrics supplier affiliated with one of the largest global sustainable cotton initiatives.
Prayers and Plans
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Inspired by faith, culture and travel, Prayers and Plans was founded in 2017 by Amaka Ikpeazu to remind women that they are capable of great things. The brand works with artisan tailors to create elegant, relaxed pyjamas that are truly a treat to slip into.
Damson Madder
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Damson Madder began in the spring of 2020, and since then it’s become increasingly popular with fashion’s most stylish women. The label is run by a small female-led team in Camden, creating only what they expect to sell in each collection, to minimise waste and prevent excess stock from ending up in landfill.
Not only does the conscious brand create beautiful dresses, statement coats and goes-with-everything accessories, but it also recently branched out into nightwear. Expect the same attention to detail and fun prints as the rest of the brand’s aesthetic.
Eberjey
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For comfortable, super soft and relaxed nightwear designed to flatter, look to Eberjey. The collections are made using stretch jerseys, resulting in feel-good sleepwear ideal for sleeping or lounging. With this in mind, it’s no surprise it’s attracted such a strong cult following – Emma Watson, Keira Knightley, and Kate Hudson are all fans.
Skin
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Designed to bring comfort to a woman’s wardrobe by acting like a second skin (hence the name), this is a great label to know for beautiful basics which are made through sustainable practices. Skin – which first launched 20 years ago– uses natural-based fabrics in its collections, including organic cotton, washable silk, alpaca and cashmere knitwear, for the softest touch to lounge around in at home.
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