Knightsbridge, Londonㅡ The Little Car Company, based in Knightsbridge, London, unveiled the new display of its limited edition 75% scale Ferrari Testa Rossa J at Harrods, the renowned luxury department store, on December 12th. Working with Harrods, The Little Car Company created an immersive display for the Ferrari Testa Rossa J, giving customers a unique opportunity to get up close and personal with the car.
Located in the Technology Hall on the fifth floor of Harrods, the display installation cleverly showcases the Testa Rossa J. The car is strategically placed on an angled pedestal to provide a dynamic perspective of the scaled, electrified classic. Finished in a special historic Blu Nart and Bianco Cervino livery, the Testa Rossa J showcases Ferrari’s iconic Rosso Corsa Red exterior and features an elegant Beige Tradizione leather interior with tone-on-tone stitching.
In particular, customers will be able to explore the extensive customization options associated with owning a Ferrari Testa Rossa J. Behind the display, an immersive sample pod allows customers to preview a selection of leathers and paints, providing a glimpse into the myriad color schemes and combinations available.
In collaboration with Ferrari Classiche, only 299 Ferrari Testa Rossa Js will ever be produced, each meticulously designed and handcrafted from the original drawings held by the team in Maranello.
Celebrating one of the most iconic racers in motorsport, the Ferrari Testa Rossa J is the result of extensive research and design, with a particular focus on the historic liveries that adorned the 250 Testa Rossa throughout its racing history. This research significantly influences the personalization process of owning a Testa Rossa J, with options including 14 historic liveries, 53 body colors and a range of racing liveries.
Ben Hedley, CEO of The Little Car Company, said, “The Ferrari Testa Rossa J celebrates history, heritage and the very best of craftsmanship, and we believe it is only right that it is displayed in one of the world’s most prestigious and iconic luxury department stores. The expansion of our presence at Harrods is testament to the ever-growing strength of our relationship and the alignment of our shared values in creating an exciting and immersive experience for shoppers and customers.”
Customers at Harrods now have the exclusive opportunity to enquire about reserving their bespoke Ferrari Testa Rossa J with the sales team on site.
The collaboration between The Little Car Company and Ferrari has resulted in a faithful and accurate recreation of one of motorsport’s most legendary cars. Crafted from hand-formed aluminum, the Testa Rossa J’s body undergoes the exact same process as the original, while the steering and suspension geometry are painstakingly recreated. Modern touches include pedals from the F8 Tributo and Pirelli tires on handmade 12-inch wire wheels. In the cockpit, repurposed instruments adorn the dashboard, with battery temperature and charge gauges providing essential driving information. A manettino, inspired by the Ferrari 812 Superfast, allows the driver to select from a range of driving modes.
The Testa Rossa J offers four driving modes to suit different ages and abilities: Novice mode (1kW / 24km/h), Comfort mode (4kW / 40km/h), Sport mode (10kW / 80km/h) and Race mode (12kW / 80km/h). Three batteries, all located at the front of the car, power the electric motor and provide a range of approximately 90km, depending on driving style.
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