Amazon held its first major product event of the year on Wednesday and, as expected, it was largely (okay, entirely) about Alexa. The company first announced its next-gen, AI-powered voice assistant back in 2023, but technical issues forced Amazon to delay its formal unveiling and rollout. Amazon's hardware chief, Panos Panay, and his devices and services team were at the event to show off Alexa+.
Here's a rundown of everything Amazon announced at its first product event of 2025:
Alexa+
After lots (and lots) of boring rambling about generative AI from Amazon CEO Andy Jassy at Wednesday's event, Panay took the mic to start sharing the actual news. Alexa+ is the name of the company's upgraded voice assistant. The company will start to roll it out next month, beginning with Echo Show devices. Alexa+ costs $20 per month, but Prime members get access at no extra cost. Prime currently costs $15 per month, so we have to wonder if a price increase is coming there.
Alexa+ is designed to be more conversational and useful across compatible devices. It can remember your preferences, such as the types of food you like and dislike, and it factors those into your recipe requests. Alexa+ can detect your tone and mood. In a live demo, it appeared to try to help Panay remain calm during his presentation.
Panay claimed that, among other things, smart home management "has transformed with Alexa+." You can use the voice assistant to, for instance, move music from an Echo device to another speaker or a TV, or jump to a certain scene in a movie that's on Prime Video.
Amazon claims the upgraded voice assistant can answer questions about footage captured with Ring cameras, photos taken with an Echo Show, emails, files such as PDFs, hand-written notes, your calendar, upcoming sports games and much more. Alexa+ can use a service called Suno (which record labels have sued for scraping their music to train its AI modes) to generate custom songs on the fly.
Much like OpenAI has for ChatGPT, Amazon has partnered with a number of news organizations with the aim of answering questions about a variety of topics with current information. Other partners include Uber for ordering rides, OpenTable for booking a restaurant reservation, Spotify, Sonos, Samsung, Xbox, Tidal, Dyson, NASA and "tens of thousands" more. There's Amazon Fresh integration for grocery ordering, and you can see what's in your cart on your screen.
Elsewhere, Alexa+ has some features that are apparently kid-friendly. The voice assistant can use genAI to tell kids customized stories based on what they want to hear about. It can also answer questions they have (hopefully without any of those incorrect or false results that delayed Alexa+).
Panay led into the announcement and demos by noting that Alexa, as it stands, can be frustrating to use but genAI can help to mitigate those annoyances. He added that an AI chatbot wouldn't be sufficient for Amazon's vision for Alexa and that people need something easy to use that allows them to "actually take action." With Alexa+, Panay claimed that the "intimidation factor" of genAI is no more. Sure!
Alexa.com and new phone apps
There are other ways to access Alexa+ other than on an Echo device. Amazon revealed that you'll be able to use the upgraded voice assistant via alexa.com, which looks very basic at the time of writing. Seriously, the screenshot above is all that's on the website, which looks like it was knocked together in five minutes. That'll surely change soon, as a demo at the event indicated that you'll be able to type in queries. Amazon is also revamping the Alexa iOS and Android apps to include access to the upgraded assistant.
New devices
There was diddly squat on this front. It was widely expected that Amazon would introduce new hardware to go along with Alexa+, such as fresh Echo Buds, Echo speakers, smart displays and so on.
But nope! The event was all about the upgraded voice assistant which, at least to start with, requires a screen like an Echo Show, smartphone or computer to use. However, the company says Alexa+ will run on nearly every Alexa-compatible device it has released.
This article originally appeared on Engadget at https://www.engadget.com/ai/everything-announced-at-amazons-alexa-ai-event-164613305.html?src=rss
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