Lamborghini Statistics 2024 By Revenue, Sales And Region

Introduction

Lamborghini Statistics: Automobili Lamborghini S.p.A is a company that manufactures SUVs and luxury sports cars and is located in Sant’Agata Bolognese. Lamborghini is an Italian company that Volkswagen Group owns from its subsidiary with Audi. Automobili Ferruccio Lamborghini S.p.A. was established by an Italian manufacturing magnate named Ferruccio Lamborghini in 1963 in competition with Ferrari.

Lamborghini used a rear-wheel drive layout and rear mid-engine. We shall shed more light on “Lamborghini Statistics” in this article.

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• In 2024, Lamborghini is projected to achieve $1 billion in revenue.
• As stated by Lamborghini Statistics, the revenue is anticipated to experience a slight annual decline of -0.50% from 2024 to 2028, reaching $1 billion by the end of that period.
• Sales declined by 20% in 2020 to 2,185 vehicles due to the COVID-19 pandemic impacting new car demand.
• Unit sales of Lamborghini vehicles are expected to reach 2,200 in 2028.
• The United States was the largest market, buying 3,000 Lamborghinis, followed by Germany (961), China (845), the UK (801), and Japan (660).
• The average price of Lamborghini vehicles in 2024 is expected to be around $400,000, according to Lamborghini Statistics.
• In the first half of 2023, Lamborghini achieved a 4.9% increase in global deliveries, selling 5,341 units.
• From an international perspective, the United States is forecasted to generate the highest revenue for Lamborghini in 2024, amounting to $339 million.
• During the first half of the year, Lamborghini announced that its revenues grew by 6.7% to 1.42 billion euros (approximately USD 1.56 billion).
• In Europe, Lamborghini sales have grown since the turn of the century, thanks in part to the addition of a second, entry-level model.

Products of Lamborghini

• Lamborghini offers a range of high-performance automobiles. The newest addition is the Revuelto, which will launch in late 2023 as a 2024 model.
• It boasts a 6.5-liter V12 engine and three magnetic motors, delivering a combined 1,001 horsepower (1,015 PS).
• Lamborghini’s racing division, Squadra Corse, builds GT3 and Super Trofeo cars based on the Gallardo and Huracán models. These cars are made for competitive racing and can also be customized upon request from customers.
• The Huracán lineup includes models like the LP 610-4, LP 580-2, and LP 640-4 Performance, available in coupé and Spyder versions.
• The Urus, Lamborghini’s SUV, features a twin-turbo V8 engine and all-wheel drive.
• In addition to cars, Lamborghini also produces V12 marine engines for powerboats and once crafted a limited series of sports motorcycles in the 1980s.
• They also license their brand for various consumer products, such as scale models, clothing, accessories, electronics, and laptops.
• Lamborghini’s racing division, Squadra Corse, builds GT3 and Super Trofeo cars based on the Gallardo and Huracán models. These cars are made for competitive racing and can also be customized upon request from customers.
• Lamborghini organizes the Lamborghini Super Trofeo series, featuring races with their Super Trofeo cars. These events take place in America, Asia, and Europe and involve many private race teams. Each series consists of six rounds with practice, qualifying, and two 50-minute races. Drivers compete in categories like Pro, Pro-Am, Am, and Lamborghini Cup, concluding in the Lamborghini Super Trofeo World Final.
• Furthermore, Lamborghini holds GT3 events where Huracán GT3 cars, meeting FIA GT3 regulations, participate. These races are open to all Huracán GT3 owners, attracting more than 60 private teams.
• Squadra Corse’s efforts underline Lamborghini’s dedication to high-performance racing and personalized automotive excellence.
• The GT3 and Super Trofeo lineup includes models like the Gallardo LP 570-4 Super Trofeo and the Huracán LP 620-2 Super Trofeo EVO. Special cars such as the Essenza SCV12 and SC18 Alston are also created for specific customers.
• This diversification helps Lamborghini expand its market presence while maintaining its reputation for high-performance vehicles.

Lamborghini Deliveries Statistics

• In the fiscal year 2023, the Volkswagen (VW) Group delivered approximately 10,100 Lamborghini cars worldwide, showing an increase of 879 units compared to the previous year.
• Lamborghini Statistics state that Lamborghini is part of the VW Group, which includes many other brands. As of 2023, the VW Group accounted for nearly 26% of new car registrations in Europe.
• In the same year, the VW Group delivered about 9.24 million vehicles globally, making Lamborghini’s deliveries about 0.1% of the total.

(Reference: statista.com)

• As per Lamborghini Statistics, Lamborghini earned about 2.66 billion euros in sales revenue in 2023.
• This is a small part of the VW Group’s total worldwide revenue of about 322 billion euros for that year.
• Despite this, the luxury car market has grown significantly, reaching approximately 635 billion euros in 2023, up from 245 billion euros in 2010.
• Lamborghini is part of Audi’s Premium Brand Group within the VW Group. In 2023, Audi’s brand sold about 1.9 million luxury cars, ranking it as the third best-selling luxury car brand globally.
• This underscores Lamborghini’s importance in the luxury car market.

Lamborghini Registrations Statistics

(Reference: car.info)

Change of ownership:

Lamborghini Sales Statistics

• In 2023, Lamborghini made history by selling 10,112 cars worldwide, surpassing 10,000 units for the first time in its 60-year existence.
• This achievement is significant in the luxury car market, where exclusivity and limited production are highly valued, according to Lamborghini Statistics.

(Source: lamborghini.com)

• The above chart shows the Returns on Sales in percentage statistics, with the operating profit shown in Euros.

Key Points From Lamborghini’s 2023 Sales Include:

• Global Sales: The United States was the largest market, with 3,000 cars sold. Germany, China, and the UK followed with 961, 845, and 801 units respectively. Italy, despite being Lamborghini’s home market, only saw 409 units sold.
• Models Sold: The Urus SUV was the top seller, accounting for over 6,000 deliveries (6,087 units). The Huracan contributed 3,962 units, and a small number of Aventadors (63 units) were also sold.
• Historical Context: Lamborghini’s annual production has grown significantly. In the first 30 years of its existence, Lamborghini produced around 8,000 cars in total.
• Future Outlook: Lamborghini expects steady sales with new models like the hybrid V-12 Revuelto and a refreshed Urus. These updates aim to maintain sales momentum.
• Luxury Car Market Comparison: While 10,000 units might seem small compared to mainstream brands like Toyota, it represents a major achievement in the luxury car sector. Competitors like Ferrari and Bentley have also surpassed this milestone, with sales volumes exceeding 13,221 and 15,147 units, respectively, in recent years.

In summary, Lamborghini’s record-breaking sales in 2023 highlight its increasing popularity and success in the luxury car market, driven by strong sales of the Urus SUV and strategic model updates.

Lamborghini Region Statistics

• In 2023, Lamborghini achieved a significant milestone by selling 10,112 cars worldwide, which was a 10% increase compared to the previous year.
• In 2024, this achievement happened during Lamborghini’s 60th anniversary.
• As stated by Lamborghini Statistics, the Urus SUV was the top seller with 6,087 units sold, followed by the Huracan range with 3,962 units.
• Additionally, Lamborghini sold 51 limited-edition cars and 12 units from the Aventador range.

(Source: carwale.com)

• The United States was the largest market, buying 3,000 Lamborghinis, followed by Germany (961), China (845), the UK (801), and Japan (660).
• Stephan Winkelmann, Lamborghini’s Chairman and CEO, expressed pride in surpassing the 10,000-car milestone and credited the achievement to the dedication of the entire team, as stated by Lamborghini Statistics.
• Looking ahead to 2024, Lamborghini is ready to tackle new challenges with continued determination and teamwork.

Lamborghini Social Media Marketing Statistics

• Growth across all platforms varies because each campaign requires a customized strategy to succeed. This is because they all have different goals and target audiences, which is why the results can vary significantly.

(Source: rccdbcars.com)

• In the Western markets, the main social media platforms are known as the ‘Notorious 5’: Facebook, YouTube, LinkedIn, Instagram, and Twitter. However, many other competitors also attract large numbers of users.
• Outside the Western market, especially in Asia, where internet access is restricted, several local platforms are popular globally, especially among expat communities and those connected to that region.
• Important platforms include WeChat (Weixin), QQ, Weibo, and, notably, TikTok (Douyin), which is discussed separately below.
• Looking at competition among luxury car brands, the analysis includes Aston Martin, Bentley, Bugatti, Ferrari, Koenigsegg, Lamborghini, McLaren, Pagani, Porsche, and Rolls Royce, as per Lamborghini Statistics.
• Lamborghini typically leads in terms of followers and engagement on most social media platforms. If it doesn’t lead, it often comes very close.
• The charts presented here show the number of followers and the level of engagement for each platform categorized by brand.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through YOUTUBE.
• On YouTube, Lamborghini was one of the first luxury performance car makers to start a channel in 2005, just a month after Porsche.
• The brand’s message on this platform is consistent with its approach on other social media platforms, but some videos stand out.
• Lamborghini’s top two videos, each with 14.1 million and 6.8 million views, respectively, were both posted around Christmas in 2018 and 2019.
• As stated by Lamborghini Statistics, these videos feature a child with a parent who is dreaming about owning a Lamborghini car. Both videos end with the tagline ‘Lamborghini is for Real Lovers.’
• By focusing on themes of family and aspiration during the holiday season, the brand momentarily softens its luxurious image, making it more relatable while maintaining its exclusivity as a dream brand.
• Other car manufacturers showcase their vehicles’ performance or driving experiences in their videos.
• While Lamborghini also excels in these areas, its competitors have yet to achieve the same success in leveraging the brand’s values and meaning to its fanbase without primarily emphasizing performance.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through Facebook.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through Twitter.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through Weibo.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through Instagram.
• Instagram is experiencing rapid growth among luxury car brands, particularly Lamborghini, Porsche, and Ferrari.
• According to my market research on Ferrari, these brands have gained a significant number of followers in the past eight months: Lamborghini added 5 million, Porsche gained 3.5 million, and Ferrari increased by 3.6 million.
• Lamborghini maintains high engagement by focusing on a younger audience and highlighting its cars’ unique and futuristic designs, which have been a signature since the 1980s.
• The brand emphasizes performance, technological innovation, and forward-thinking, including electric and hybrid models and notable partnerships like NASA.
• In contrast, other brands in this category often emphasize their luxury appeal and racing heritage.
• Although these brands post at similar frequencies, the use of video content plays a crucial role in follower growth.
• As per Lamborghini Statistics, Lamborghini and Porsche, which feature videos in 15% of their posts, have seen the largest increases in followers recently. In comparison, the rest of the group averages only 5% video content.
• Despite starting with fewer followers, McLaren has shown impressive growth, with over 20% of its content being videos in the past six months.
• This has led to the fastest relative growth among the brands since August 2019, closely followed by Lamborghini and Ferrari.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through LinkedIn.

(Source: rccdbcars.com)

• In the above chart, we can observe the followers and engagements in Lamborghini through WECHAT.

Expensive Lamborghini Across the Globe

• As per Lamborghini Statistics, Lamborghini Centenario is valued at almost $2.8 million.
• The design of Lamborghini Veneno was inspired by a stealth fighter jet.
• The Lamborghini Urus is the costliest luxury SUV that starts at $207,326.
• Just 20 units of the Lamborghini Centenario Coupe were made.
• Lamborghini Miura AVJ has witnessed sales of $2.48 million at auction.
• Just nine units of Lamborghini Veneno Roadster were manufactured.
• The Lamborghini Veneno was launched in honor of Lamborghini’s 50th anniversary.
• They made twenty Lamborghini Reventón Coupes in total.
• The Lamborghini Centenario can reach speeds up to 217 miles per hour.
• The Lamborghini Sian FKP 37 is among the highest-priced models, costing $3.6 million.
• The Lamborghini Aventador SVJ is priced at approximately USD 517,770.
• Only 63 Lamborghini Sián FKP 37 units were produced.
• The Lamborghini Veneno Roadster, priced at approximately $8.3 million, holds the record as the most expensive Lamborghini ever sold.
• The Lamborghini Veneno Roadster can reach a high speed of 221 mph.
• The Lamborghini Veneno produces 740 horsepower.
• The Lamborghini Egoista is a concept car valued at over $3 million.
• The Lamborghini Reventón is priced at about $2 million.
• The Lamborghini Huracan EVO starts at a base price of around $261,274.

Lamborghini Sales and Recent Highlights in the US

Lamborghini’s sales in the US have shown varied trends in recent years:

• They dropped by 3.8% in 2017 to 1,954 vehicles due to the discontinuation of the Lamborghini Aventador LP700-4 and Huracan LP610-4.
• Sales surged by 27% in 2018 to 2,489 vehicles following the launch of the Lamborghini Urus SUV as per Lamborghini Statistics.
• They increased by 10% in 2019 to 2,738 vehicles, driven by ongoing demand for the Lamborghini Urus SUV.
• Sales declined by 20% in 2020 to 2,185 vehicles due to the COVID-19 pandemic impacting new car demand.
• There was a 39% rise in 2021 to 3,058 vehicles, supported by sustained interest in the Lamborghini Urus SUV and the introduction of the Lamborghini Huracan STO, as stated by Lamborghini Statistics.
• Another increase of 13% in 2022 brought sales to 3,482 vehicles, bolstered by continued demand for the Lamborghini Urus SUV and the launch of the Lamborghini Countach LPI 800-4.
• Overall, Lamborghini’s US sales have been on an upward trajectory since 2017, driven largely by the popularity of the Lamborghini Urus SUV.
• The company plans to introduce new models in the future, which could further boost sales.
• The Lamborghini Urus, introduced in 2018, is a luxury SUV powered by a 4.0L twin-turbocharged V8 engine producing 641 horsepower and 627 lb-ft of torque. It has become Lamborghini’s best-selling model in the US.

Lamborghini Sales and Recent Highlights in Europe

• Lamborghini used to have just two models, so its sales depended on how new those models were.
• When the Aventador replaced the Murcielago in late 2011, sales surged in 2012. In 2013 and 2014, the Aventador became the top-selling Lamborghini.
• In 2014, the smaller and more affordable Gallardo was replaced by the Huracan after a successful ten-year run as Lamborghini’s smallest and most popular model.
• The Huracan continued to drive overall sales up, especially with the addition of the Spider version in 2015, until the launch of the Urus SUV in 2018.
• Lamborghini, owned by Audi, typically introduces new models every decade but keeps interest high by launching roadster versions a few years after the coupe and releasing special editions with increased horsepower and reduced weight.
• Examples include the Reventon, based on the Murcielago and a preview of the Aventador’s design, and special editions like the Gallardo Valentino Balboni and Superleggera versions of both models.
• Apart from its core two-car lineup, Lamborghini is also known for its extravagant concept cars and limited-production supercars, such as the Sesto Elemento, Veneno, and Centenario, as per Lamborghini Statistics.
• In Europe, Lamborghini sales have grown since the turn of the century, thanks in part to the addition of a second, entry-level model.
• Sales peaked at just over 1,000 units in 2017 and have only fallen below 400 units once in the past decade.
• The introduction of the Urus SUV in 2018 more than doubled the brand’s sales volume in Europe, solidifying its success.

Here is a table showing Lamborghini’s annual sales volumes in the European automotive market:

These figures encompass all Lamborghini vehicle sales across the entire European automotive market.

Conclusion

In summary, Lamborghini Statistics has grown significantly by introducing key models and expanding its lineup. Initially limited to just two models, the brand’s sales fluctuated until the Aventador debuted in 2011 and the Huracan in 2014. These launches boosted sales, with the Huracan becoming a major success and driving Lamborghini’s growth.

Special editions and concept cars also enhanced the brand’s appeal. Overall, Lamborghini’s blend of tradition and innovation has solidified its position as a leader in the supercar market, with a promising future marked by ongoing product development and global expansion.