Maybach Wants To Expand Into The Realm Of Million-Dollar Coachbuilt Cars

Maybach will reportedly make highly-limited, coachbuilt vehicles that push the limits of imagination for ultra-wealthy customers in the near future

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When Mercedes wants one of its premium vehicles to become a luxury vehicle, it turns to Maybach. Now, it wants the sub-brand to take another step into the realm of ultra-luxury with high-end, wildly-exclusive models that cost millions of dollars.

The idea is one that has been gaining traction in the automotive industry, with recent hyper-high-end vehicles like the Rolls-Royce Amethyst Droptail, the Alfa Romeo 33 Stradale, and the Bentley Batur all pushing the envelope in terms of luxury and small production numbers. Now, Mercedes wants in on the game.

“We are going to turn Maybach into kind of a coachbuilt super-Mercedes which lifts personalization to a whole new level,” an unnamed senior source told Car and Driver. The vehicles will put a premium on luxury, exclusivity, craftsmanship, safety, and comfort.

Read: Coachbuilt Rolls-Royce Droptail Unveiled In Monterey, Capped At Four Units

Mercedes-Maybach Concepts

Therefore, Maybach will be tasked with creating limited-run vehicles and even one-offs commissioned by well-heeled customers. It may also produce future examples of what are called “Myth” or “Legend” cars.

Among the vehicles being considered under this last category are a 2+2 sports inspired by the 300SL “Gullwing;” a pillarless four-door, four-seater luxury coupe billed as the ultimate SEC-Class; a low-roof SUV based on the electric G-wagen; a roadworthy version of the Vision One-Eleven that could be called the C111 Reimagined; the EQS Shooting Brake; a very low-drag version of the EQS SUV dubbed the Streamliner, and more.

However, those models will constitute special projects for the brand, which will continue to make its bread-and-butter products – more luxurious versions of Mercedes vehicles. Among those will be a flagship electric sedan based on the upcoming MB.EA-L platform that will get high-end interior accommodations and virtual-reality technology.

Unfortunately, it is not clear when Maybach plans to unveil its first ultra luxurious model, but rich clients are no doubt already receiving phone calls for consultations from the brand.