A sport that demands endless refinements of technical excellence, as competitors push themselves to the limit to exploit split-second advantages in the pursuit of perfection: you can see exactly what Rolex appreciates about the high performance world of professional tennis.
In fact, the world’s most famous Swiss luxury watch brand has long been a dedicated partner and supporter of the world’s most stylish sport, an association that began when Rolex first sponsored Britain’s Wimbledon Championships back in 1978. Since then, it has continually deepened its ties, partnering with all four of the premier grand slam events and signing up an expansive roster of top-tier tennis talents as its Rolex testimonees.
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Those ties run especially deep in China. The brand signed on as the title sponsor of the prestigious Shanghai Masters the year after the event was born in 2009, and it has continued to be the principal commercial partner of the tournament ever since. A new chapter of that rich association is set to be written in October, when the event makes its return after four years away.
Asia’s most important tennis tournament, the Rolex Shanghai Masters is the only Association of Tennis Professionals (ATP) Masters 1000 championship to take place outside Europe or North America. With just nine events a season, the ATP Masters 1000 represents the second-highest echelon of men’s professional tennis, after the grand slams and the season-ending ATP Finals.
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The Masters takes place at a suitably spectacular venue: the Qizhong Forest Sports City Arena in southwestern Shanghai. Seating almost 14,000 people, the visually arresting structure is distinguished principally by its unmistakable roof, which can open or close in just eight minutes, with eight panels that together form the shape of a blooming magnolia, the city’s official flower.
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Federer is one of the most illustrious names to be counted among the ranks of Rolex testimonees. Alongside current top names like Alcaraz, Sinner and Rune, he’s joined on the list of legendary tennis talent from the past and present by people like Li Na, Iga Świątek, Dominic Thiem, Taylor Fritz, Angelique Kerber, Chris Evert, Caroline Wozniacki and Stefanos Tsitsipas.
It’s all part of Rolex’s ongoing support of those who push their talent to the limit – support that was further cemented in February 2023, when the brand signed up as title sponsor of the Rolex Shanghai Masters for another 10 years.
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