This “superlative” approach, to use the brand’s word, is a mindset that permeates every aspect of Rolex’s operations, ensuring the watches it creates continue to scale the heights of technical excellence, accuracy, reliability and aesthetic distinction.
The full realisation of a Rolex creation is guaranteed by the rigorous process of checks that accompanies each watch at every stage of its manufacture. This is followed by the remarkably exacting tests performed by the maison’s Superlative Control unit, which measure and evaluate the watches to well beyond industry standards before they’re allowed to leave the factory.
5 of Leonardo DiCaprio’s most impressive watch ‘supermodels’
5 of Leonardo DiCaprio’s most impressive watch ‘supermodels’
The guarantee of quality ensured by these processes takes physical form in the green seal that accompanies the watches, and is further backed by a five-year international warranty. Measured against eight critical characteristics, Rolex watches are designed to meet the highest standards in each area – precision, waterproofing, autonomy, robustness, simplicity, craftsmanship, comfort and durability.
A commitment to precision lies at the heart of every Rolex watch. All movements are certified by the Official Swiss Chronometer Testing Institute (COSC) and the company’s even more stringent Superlative Chronometer tests, guaranteeing accuracy of minus or plus two seconds per day.
The value the company places on autonomy is evident in the self-winding movements it gives its timepieces. Indeed, the company pioneered the world’s first self-winding mechanism with a perpetual rotor in 1931.
The robustness of every Rolex timepiece is guaranteed by its choice of materials, which include Oystersteel, RLX titanium and ceramic. Its movements are also protected from shocks by the Paraflex shock absorber developed by the brand.
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Androgyny and the timepiece: the male celebrities wearing women’s watches
The radiant beauty of Rolex watches is the result of the company’s commitment to craftsmanship. The house puts endless care into the curves and angles of each piece, optimising the way they reflect the light.
Comfort is also a priority at Rolex. Its bracelets and clasps – such as the Oyster, Jubilee, President and Oysterflex – are created with every bit as much care and attention as its cases, dials and movements.
Durability, meanwhile, is ingrained in every component. A rigorous testing regime ensures that cases, bracelets and movements all remain at their best long into the future.
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