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Home » The 8 Best Danish Fashion Brands Everyone Should Know
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The 8 Best Danish Fashion Brands Everyone Should Know

May 10, 2024No Comments6 Mins Read
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The 8 Best Danish Fashion Brands Everyone Should Know
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I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand (or in my case, at least four). Over the past few years, the Scandi influence on how we get dressed cannot be understated. From older brands that have undergone a makeover to newer, Instagram-favourite designers, it’s hard to ignore the impact this part of Europe has had on the fashion industry as a whole.

We often think of Scandinavian style as being homogenous and minimalistic, but that’s actually not true. Whilst Swedish people might opt for a more pared-back look, over in Denmark (Copenhagen, in particular), there’s a shift towards eclectic prints and colours that celebrate dopamine dressing. And there are plenty of influencers who prove this, too.

From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for the out-there, risk-taking looks that stand out the most on Instagram, and it’s this eclecticism that has shone through in the latest trending fashion labels coming out of Denmark.

So, if you’re looking for the key to nailing Scandi style, keep scrolling to get to know the popular brands that we’re shopping now. You might be surprised to see that some of your favourites hail from this up-and-coming coolest corner of the fashion world.

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1. GANNI

Where would we be without Ganni? It’s almost hard to imagine what the modern fashion landscape looked like before the brand became so ubiquitous. But the fact that it’s so popular hasn’t deterred anyone from shopping from it, and if you’re looking for the carefree spirit of Scandinavian dressing in a wearable way, look no further than this Copenhagen-based brand.

Key Piece: There are so many to choose from. For a while, it was all about the collars and puff sleeves, but now we’re so into the playful denim and logo tees.

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(Image credit: Getty)

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(Image credit: Christian Vierig/Getty Images)

Shop Key Ganni Pieces:

+ Net Sustain Printed Organic Cotton-Jersey T-Shirt

GANNI

+ Net Sustain Printed Organic Cotton-Jersey T-Shirt

Inject some fun into a jeans-and-trainers outfit. 

+ Net Sustain Embroidered Appliquéd Organic Denim Maxi Skirt

GANNI

+ Net Sustain Embroidered Appliquéd Organic Denim Maxi Skirt

Ganni denim has a cult following of it’s own. 

Embroidered Leather Cowboy Boots

GANNI

Embroidered Leather Cowboy Boots

Ganni always pays attention to detail—note the intricate, heart-shaped stitching. 

2. CECILIE BAHNSEN

Dresses don’t get much dreamier than those from Cecilie Bahnsen. The brand has only been going since 2015, but in the last eight years it has found a loyal following for its signature oversized stylings and romantic silhouettes. If we’ve got anyone to thank for the resurgence of the puff-sleeved dress, it’s Cecilie herself.