The name on a watch dial can tell you a lot. It might represent a range of intangible qualities, from history, pride and prestige to a reputation for quality and interesting design. But for those just getting into watches, there’s a lot to take in.
It’s best to develop your own impressions and relationships to brands over time and through experience. Everyone has their own tastes and each watch should ideally be judged on its own merits, but you might want to have a basic orientation to the most prominent brands when learning about or shopping for watches.
There are hundreds of watch brands in operation today, each with its own personality and approach to watchmaking. The brands below aren’t necessarily “the best” or the only ones worth knowing about, but they’re some of the companies that you should probably be familiar with first if you’re just discovering watches. Together, they’ll help you establish a base from which you can do your own exploring.
Rolex
- Year Founded: 1915
- Representative Model: Submariner
Surely, you already know Rolex. Appropriately represented by a crown logo, Rolex is the undisputed king of luxury watches, famously worn by countless historic figures and contemporary celebrities. New models often sell for above MSRP on the secondary market given how difficult they are to obtain, and vintage Rolex is the subject of the most active and passionate watch collecting. You don’t need to know anything about watches to know or want a Rolex. Naturally, the company backs up its reputation with unbeatable quality.
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