Summary
- Pininfarina’s Pura Vision concept car provides a glimpse into the future of luxury SUVs, showcasing premium materials, design principles, and high-tech features.
- The vehicle combines the design principles of past Pininfarina sports cars with elegant and timeless aesthetics, creating a futuristic and powerful SUV-like stance.
- The Pura Vision is equipped with advanced technology, including a wide digital display, floating center console, touchscreen panel, hidden headlights, and sustainable materials such as zero-impact leather and recycled aluminum.
Legendary car design firm and coachbuilder Pininfarina recently revealed a concept car that it believes to be the future of luxury SUVs.
The Pininfarina Pura Vision concept is an ultra-luxury EV SUV that showcases the premium materials, design principles, and tech that the coachbuilder will equip its future vehicles with — giving car enthusiasts an exciting look into future production Pininfarina vehicles.
The ultra-luxury SUV gracefully blends the design principles of past Pininfarina-designed sports cars with the more elegant and timeless aesthetics that define modern vehicles. A combination of high-tech equipment, space, and elegance makes the Pura Vision a true futuristic land yacht.
The Pininfarina Pura Vision Is A Peek Into The Future Of Ultra-Luxury SUVs
Pininfarina says the Pura Vision isn’t an SUV and is more of a LUV — Luxury Utility Vehicle. It’s an EV concept with an elegant timeless design inspired by sailboats and yachts.
The coachbuilder’s designers focused on a few key factors to create the Pura Vision’s eye-catching sleek exterior, the most major of which is the beauty of simplicity. The EV greets on-lookers with its minimalist design which its smooth, expansive white-colored exterior panels and sharp exterior lines highlight.
Despite the vehicle’s sports car-esque sloping silhouette, its low hood, high fenders, and bold upper body give the vehicle a more powerful and imposing SUV-like stance. The Pura Vision’s designers said that the 1947 Cisitalia 202 Gran Sport, a beautiful Pininfarina-designed sports car that became the first car in the Museum of Modern Art’s collection, inspired this particular design language.
The Pura Vision’s occupants, however, get a better deal by getting to witness and experience the vehicle’s luxurious yacht-inspired interior.
The horizontal boom of a sail on a yacht inspired the floating center console that houses the vehicle’s infotainment screen. While the foil of a sailboat inspired the vehicle’s two front floating seats.
According to Pininfarina, the vehicle serves as a peek into the future vehicles of the company — vehicles that will exemplify the “Pura” design principles its designers applied to the Pura Vision concept car. By taking design principles from some of Pininfarina’s greatest vehicles and adding modern design aesthetics, the legendary coachbuilder was able to create a pioneering futuristic vehicle with iconic and timeless looks.
Passengers Get A High-Tech Futuristic Ride On The Pininfarina Pura Vision
As the Pura Vision showcases the future of Pininfarina, it is only right that the vehicle is chock full of tech.
The EV treats drivers to a wide digital display that contains the vehicle’s instrument clusters. Vehicle photos reveal the driver’s digital display showing vehicle information as well as an interesting navigation app with 3D buildings and objects.
Flanking the steering wheel and driver’s digital display are two knobs with small digital displays — one for gear shifting and another for selecting what seems to be driving modes. Drivers also get a head-up display.
One of the main design elements in the front half of the cabin is the floating center console which houses the center infotainment screen. While drivers and occupants use the screen, it holds a low angle and hosts a variety of vehicle controls.
Interestingly, it folds flush against the center console when it isn’t in use. By folding, Pininfarina says it reduces distractions and enhances the airy atmosphere of the passenger cabin as it reveals additional space that extends to the driver and passenger footwells while it’s stowed. The luxury vehicle also has a touchscreen panel on the front driver-side door to control other vehicle functionalities such as selecting music.
It also has hidden headlights that only reveal themselves when in use. While hidden, the 0.04-inch ultra-slim daytime running lights steal the show. According to Pininfarina, it uses L.E.S.S. nanofiber lighting tech that’ll eventually make its way to future vehicles thanks to the versatility of the tech.
The Pura Combines The SUV Ruggedness With Ultra-Luxury Car Styling
Contrasts are one of the highlights of the car’s design philosophy as it manages to pull off a sports car silhouette in an SUV body — a contrast found on other high-performance SUVs like the Ferrari Purosangue super-SUV. Highlighting this particular contrast is the Pura Vision’s pristine smooth white body panels that are right up against the aggressive exposed carbon fiber elements in the vehicle’s lower half.
However, there are plenty more contrasts on the vehicle. For example, its rugged-looking matte black 23-inch wheels give the appearance of an off-roader. Yet, Pininfarina matched it with the sleek elegant lines of the rest of the Pura Vision’s luxurious exterior, just like on this off-roading custom Ferrari Purosangue pickup truck render.
Pininfarina Pura Vision Features
- Glass roof
- Matte black 23-inch wheels with all-terrain tires
- Floating seats
- Roomy cabin with a cocoon-like effect
- Wine cooler
- Champagne flutes
- Speakers in each headrest
- Interior and exterior exposed carbon fiber
The rugged yet luxurious contrast extends to the vehicle’s interior, where occupants experience a roomy cabin with a cocoon-like effect, an expansive glass roof, premium materials, and a wine cooler with accompanying champagne flutes. The Pura Vision also has speakers in each seat headrest giving individual passengers a bespoke listening experience.
All The Doors On The Pininfarina Pura Vision Open In A Unique Way
Getting in the Pininfarina Pura Vision will surely capture the attention of everyone around the vehicle thanks to its unique stargate doors. These unique pillarless doors open in three ways. The front doors open just like any other vehicle, while the rear doors are suicide doors just like the Ferrari Purosangue. Where it differs however is its windows that open upward just like a gullwing door.
According to the Pura Vision’s designers, they took inspiration from the doors of the elegant yet oddly named Lancia Florida.
Even the two-part tailgate opens in a unique way. First, the upper window of the tailgate swings upward. Next, the lower half slides out like a drawer before folding downward and revealing a flat surface. Dividing the two sides of the rear cargo area is a light strip right down the middle.
The Pura Vision Concept SUV Is Full Of Sustainable And Recycled Materials
More and more automakers are incorporating sustainable materials into their vehicles. Pininfarina is betting on innovative sustainably sourced, and recycled materials for the premium interior of its future vehicles as well.
The seats of the Pura Vision have real zero-impact leather upholstery. This means, Pininfarina ethically sourced the leather from sustainable leather supplier Dani, a firm that tans leather using sustainable methods. The coachbuilder says it chose not to use vegan leather as it primarily uses environmentally damaging petroleum-based production methods.
Furthermore, the Pura Vision has pieces of the world’s fastest production EV — the Pininfarina Battista. Pininfarina used recycled aluminum bits from the EV hypercar’s production process as sparkly design elements that it calls “aluminum jewels.” On the Pura Vision, these aluminum jewels accent the Pininfarina plaque on the driver-side step.
Other sustainably sourced premium materials on the vehicle include a natural wool and recycled polyester blend fabric with a herringbone pattern. Recycled PET bottles served as the raw materials for the innovative fabric blend.
The Pura Vision also has carpets made out of ECONYL — a nylon material that comes from discarded fishing nets.
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