With luxury fashion in the UAE booming, the world is waking up to the sartorial savoir-faire of UAE fashion brands as well as the larger spectrum of Middle Eastern fashion. As e-commerce and online shopping blurs global boundaries, celebrities and influencers from around the globe are welcoming this cultural fusion in fashion.
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Emirati Brands To Add To Your Wardrobe Now
So, what can you expect from some of the most famous clothing brands in Dubai and beyond? Your choices span the gamut, from everyday staples that promise instant polish to lustrous eveningwear that will infuse a fresh wave of drama in your wardrobe. And there is the abaya: reimagined, reconstructed and reinvigorated to stand on the shoulders of its centuries-old legacy while maintaining a firm eye on the future of fashion. Whether you gravitate towards the warm familiarity of understated earthy hues and pared-back silhouettes to add to your forever closet or you have an eye for elevated embellishments and head-turning glamor, there is truly something for everyone with the UAE fashion brands of today.
From modest fashion to couture and bridal wear, upgrade your wardrobe with our round-up of the top luxury brands in UAE.
Madiyah Al Sharqi
As a member of the ruling family of Fujairah, Al Sharqi’s sartorial prowess is manifested in her eponymous offering that is today counted among the top 10 clothing brands in UAE. Her elevated take on luxury fashion has found a fan in A-listers around the world, including Zendaya, Khloe and Kourtney Kardashian, and Priyanka Chopra.
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Mauzan
Counted among the most famous UAE brands, Mauzan has been redefining modern Arab fashion since 1991. For its fall/winter collection, the label offers soft petal hues set against luxe fabrics, relaxed silhouettes and an undeniable sense of glamor.
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Slouchy’Z
Contemporary abayas and luxury evening wear find a home in Slouchyz, founded by Maryam Selaich. The offering aims to serve up a new lexicon of modern but modest fashion for sartorial savants with fashion-forward colors, prints and silhouettes.
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Hessa Falasi
Since its inception in 2011, the luxury designer has been attempting to modernize the traditional abaya for a new generation of style savants. Today, her brand is also counted among the first Emirati modest fashion brands to embrace the concept of zero waste abayas set in vibrant hues and stripes.
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Qasimi
Based in London, designer Khalid Al Qasimi has been placing his Middle Eastern heritage on the global platform. His creations serve as a culture dialogue that seeks to unite his two worlds through boundary-blurring sweatshirts, classic shirts, coats and jackets for all genders.
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Hamda Al Fahim
Glamorous evening wear remains synonymous with designer Hamda Al Fahim whose eponymous label serves up unapologetic style for women who aren’t afraid to make heads turn their way. With an offering that spans bridal wear, couture, ready-to-wear and accessories, you can count on these luxe creations to serve up a showstopper moment.
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Serrb
For impactful staples and wardrobe basics that can withstand the onslaught of trends and time, the search ends with this Emirati brand. With a collection spanning abayas, kaftans, capes and dresses, the brand is known for its reimagining of modest fashion for the contemporary woman and holds rank among the top fashion retail companies in UAE.
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Sekka38
Inspired by the street number that Emirati sisters Ghalia, Maria, Dana and Alia Juma grew up on, Sekka38 favours traditions over transient trends—as visible in its diverse offering that champions tone-one-tone pairings, versatile silhouettes and reversible accessories.
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The Kape
Sumptuous neutrals and earthy hues assume foreground in this Emirati label’s lexicon of impactful minimalism. Embellishments are used with restraint to enhance, rather than monopolise attention, in a luxurious offering that is sure to gain favor with the modern-day sophisticate.
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Shell Designs
Inspired by architecture and elements of nature, Shell Designs assumes its name from the literal translation of designer Sadaf Al Awadhi’s name in English. Her offering is known to champion monochromatic textiles and distinctive 3D silhouettes for the woman who refuses to blend in.
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By Meriam Abduaziz
From everyday staples to fashion-forward eveningwear, the unifying thread across the designer’s creations remains her love for textures. Come fall, you will want to bundle up in the label’s cozy cable knits while summers call for breezy linens and all-eyes-on-me velvets.
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YNM
Creative director Yasmin Al Mulla’s background as a freelance stylist is visible in her label that serves up easy-to-style separates, ready-to-wear abayas, relaxed dresses and even YNM Junior, a dedicated vertical of pastel-hued dresses to ensure that your mini-me’s style is impeccable as yours.
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Bouguessa
Founded in Dubai by Faiza Bouguessa, the designer earned her stripes growing up with a seamstress grandmother who taught her the core principles of knitting and sewing. Today, her ready-to-wear label spotlights contemporary staples that serve as the foundational blocks of a minimalist wardrobe: abayas, blazes, denim and knitwear delivered in clean cuts and polished tailoring.
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Twisted Roots
Having noticed a gap in the market for Western modest clothing, founder Latifa Al Gurg has always viewed fashion as a medium for change. The result is a lineup of classic, timeless wardrobe heroes including frilly kaftans to fuss-free maxi dresses.
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Pearla
Mood-enhancing hues and whimsical prints have clearly caught the fancy of founders Hessa and Fatma Ali Aljoker, as evidenced in their lively lineup of everyday staples that will breathe fresh life into your wardrobe. The brand’s fashion offering is further rounded out by silk scarves, hair accessories and floral perfumes.
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