Photos: Opal Pineapple
But with this attention to fit, quality, and detail comes a price (literally): Sets from Opal Pineapple run from $325 to $785 depending on the design and rarity of the fabric, while a pair of Re/Done Levi’s starts at $350, Re/Done Hanes, $90. (Fans of thrifting will note that Re/Done’s prices are a far cry from the $5 to $30 range of similar items purchased in true vintage condition.)
For her part, Dodge sources materials online, primarily through eBay and Etsy—and the cost of the materials dictates her own price points. Dodge favors 1970s YSL towels, as well as Pierre Cardin for Fieldcrest, and adds that most towels from the ‘60s and ‘70s boast amazing quality and design. “I’m drawn to geometric patterns mostly,” she says. “Obviously, the condition, size, and price dictate what I end up purchasing too. The designer towels can be insanely expensive, especially in the last six months or so, and I’ve had to raise my prices as a result.”
Perhaps the prices are part of the revolution. To rival the current fashion landscape, sustainable style will have to have footing in both the accessible and aspirational camps, the better to please consumers of all sorts. And, regardless of the cost or carry-off, using existing materials rather than increasing the demand for new production is a net environmental win.
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