His charisma and versatile acting skills attract not only filmmakers and a huge number of fans, but also top-notch brands. Over the years, he has been the face of some of the world’s leading names. Let’s take a look at some of the 31-year-old’s biggest endorsements yet.
1. Valentino
Last month, Valentino announced its collaboration with Yang on Instagram, commending his “masterful command of his craft and a tireless pursuit of openness and individuality”.
The announcement of the actor’s ambassadorship coincided with the launch of Valentino’s pre-autumn 2023 collection campaign. Yang is seen posing in photos for the campaign in Rome, the headquarters of the maison, to promote its new products including the Rockstud23 handbag.
“My dialogue with Yang is cultural, generational, multidisciplinary: a complete experience of diversity and mutual appreciation. His talent relates concretely to human emotions, and I value this a great deal,” said Pierpaolo Piccioli, creative director of Valentino.
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2. Bulgari
In January, Italian house Bulgari introduced Yang as its new Asia-Pacific brand ambassador for its perfume category. He starred in a campaign for the revamped Bulgari Pour Homme eau de toilette fragrance. The scent balances Darjeeling tea, water lily, ambergris, musk and guaiacum wood.
3. Montblanc
In 2017, German watchmaker Montblanc named Yang as an ambassador. His first campaign was for the brand’s celebration of its Star Legacy Automatic collection’s 20th anniversary.
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“Yang Yang is without a doubt one of the greatest actors of his generation, enthralling audiences with the depth and quality of every one of his on-screen performances,” said Montblanc CEO Nicolas Baretzki. “In many ways, Yang Yang’s approach to his craft as an actor mirrors Montblanc’s approach to craftsmanship, defined by a passion for pushing boundaries to achieve excellence and constantly honing skills to deliver the finest performance.”
Yang also shared his admiration for the brand: “I have always admired the craftsmanship and sophistication of Montblanc pieces, so I am honoured to become an ambassador for Montblanc. I am looking forward to wearing the maison’s high performance timepieces that are admired for their technical excellence, distinctive style and their pioneering spirit.”
4. Dunhill
After attending a show in Paris in 2020, Yang met Dunhill’s creative director Mark Weston, which led to his next lucrative deal with the British brand, per Dunes Magazine. Yang has played the key role as ambassador in various campaigns since then, donning pieces from elegant workwear to eyewear.
“It’s great to work more closely with Yang Yang and I am excited for the new perspective he will bring,” Weston said. “I was intrigued to hear about his personal and professional story and impressed by his drive and humility. His considered approach to his craft resonates with me personally.”
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5. L’Oréal
Representing the brand’s men’s products, Yang has starred in several commercials, promoting professional skincare and haircare solutions for various ages and skin types.
6. Guerlain
Another French cosmetic house, Guerlain, picked Yang as its ambassador in 2016. This made him the first male endorser for the brand since its establishment, per Jayne Stars.
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