Pernod Ricard’s Avión is taking a shot in the web3 arena with ‘Lucky Liquid’—a tasteful blend of tequila and NFTs—on June 3.
Priced at $495 (0.13 ETH) per bottle, tequila and web3 fanatics are eagerly awaiting this release on BlockBar.com—a renowned marketplace celebrated for its blockchain-authenticated spirits.
Limited to just 100 bottles on a first-come, first-served basis, Avión Lucky Liquid epitomizes the brand’s unmatched depth, character, and exclusivity, reflecting its journey to perfection and innovation.
Source: BlockBar (Avión Lucky Liquid 2024)A Tasteful Journey of Innovation
Avión Lucky Liquid, aged for nine years as an extra añejo tequila in a single oak cask previously holding Mexican Cabernet Sauvignon, is a serendipitous masterpiece.
With a distinctive reddish hue and an unfiltered nature preserving its vibrant texture, Avión Lucky Liquid offers intense aromas of cacao and candied red fruits, followed by a robust tannin-rich body and mellow fruity notes of peach, cranberry, and pecans.
Available exclusively on BlockBar, this release aims to introduce Avión’s portfolio of prestige tequilas to a discerning community of consumers who appreciate the finer things in life, signaling the brand’s commitment to innovation and disruption within the industry.
Inspired by the sought-after Reserva range, each bottle features specially designed packaging adorned with luxurious gold touches and blockchain-inspired hexadecimal, which encrypt the Lucky Liquid manifesto.
Each bottle will be securely stored in BlockBar’s state-of-the-art facility in Singapore. Starting in July 2025, owners will have the option to resell via the secondary marketplace or redeem their NFT for the physical, drinkable bottle.
A toast to innovation and exclusivity, these Avión tequila NFTs—with tangible counterparts—invite fans to savor the taste of rarity in both spirits and blockchain tech.
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