Rolex Unveiled a New Day-Date 40 in Everose Gold at the Oscars

One of the best watches at the Oscars hasn’t even been released yet.

Rolex offered a sneak peek of a new Day-Date 40 in Everose gold at the 96th Academy Awards on Sunday evening. The timepiece briefly appeared at the end of a video the Swiss watchmaker broadcasted before the official awards. The minute-long montage showed several A-listers wearing Rolex watches in different films, but the star was the new Day-Date.

Launched in 1956, the Day-Date was the first calendar wristwatch to show not only the date but also the day of the week. The date is displayed at 3 o’clock under a Cyclops lens, while the day is spelled out in full in an arc-shaped window at 12 o’clock. (The weekday is available in a choice of 26 languages.) The day and date change simultaneously and instantaneously, of course.

The model debuted with a 36 mm case but is currently available with a 40 mm case, too. Both the 36 and 40 are equipped with the in-house calibre 3255. The self-winding mechanical movement offers “outstanding performance” and a power reserve of approximately 70 hours, according to Rolex.

The Day-Date has only ever been made from precious metals, including 18-carat yellow, white, or Everose gold and 950 platinum. The model is always fitted with the President bracelet. Rolex created the bracelet specially for the Day-Date, in fact. As such, the Day-Date is often referred to as the “presidents’ watch.” As for the bezel, it can be fluted or set with diamonds.

The newest iteration is made of 18-carat Everose gold and features a large 40 mm case. The slate-gray dial showcases a striking ombré effect, classic Roman numerals as hour markers, and day/date indicators.

Robb Report reached out to Rolex regarding the price, release date, and other specifications, but the watchmaker did not immediately respond. We wouldn’t be surprised if we saw the Hollywood elite rocking the wrist candy soon, though. The new Day-Date was on display at the Greenroom on Sunday as part of Rolex’s ongoing partnership with the Oscars. Nominees and presenters gathered inside the co-branded lounge before and after stepping onto the stage. No doubt the Day-Date would have been in hot demand.