After unveiling a 4K version of its Fire TV Stick Select at its hardware event last September, Amazon is launching the latest version of its HD dongle today. The Fire TV Stick HD costs $35, comes with Alexa+ built in and offers the redesigned experience that the company previewed at CES in January. It might be confusing, considering Amazon makes at least five different configurations of its streaming stick, but the model announced today comes in at the entry-level and brings some meaningful upgrades.
First, it’s about 30 percent narrower, according to the company, which makes it easier to fit into tight spaces (or to wedge between your TV and wall, perhaps). It comes with a short USB-C cable with a USB-A head that plugs into one of the USB ports on your TV, allowing it to draw power without the typically longer cables that would connect to wall adapters. To quote the company, the new Fire TV Stick HD is “optimized for Direct Power through a TV’s USB port, so it fits more neatly behind a TV without requiring a separate power adapter.”
But if your TV doesn’t have a USB port for that, you can still use a USB-C cable with a traditional wall adapter to power the new Fire TV Stick HD. Given how little power the USB ports on a TV provide, it’s likely any old charger will do.
A picture with a diagram showing where the Fire TV Stick HD would slip behind a TV in a bedroom. (Amazon)
The new dongle also comes with other improvements like support for Wi-Fi 6 and Bluetooth 5.3, and Amazon says it’s “more than 30 percent faster on average” compared to its predecessor, “which means it turns on and opens apps more quickly.” That, together with the redesigned layout, should make it easier to find what you want to watch.
And if you’re a Prime Member or subscribed to Alexa+, you can also ask the assistant for show recommendations, dim your lights or pick up where you left off on a Prime video in a different room, if you have a compatible TV set in there.
Amazon also said that “in the coming months,” it will add a “new Adaptive Display setting to the Fire TV Stick HD.” This is supposed to be an accessibility feature that makes onscreen elements like words, menus and images easier to see. The company said that it would proportionally scale content artwork while enlarging text and menus, so the overall experience is “more balanced.” Multiple size options will be available.
A screenshot showing how the Fire TV interface handles larger text for better readability. (Amazon)
Like its predecessors, the Fire TV Stick HD is a pretty straightforward device that brings modern features to older TVs. At $35, it’s a relatively budget-friendly price, though we recommend springing for the 4K Max model if you have a bit more to spare. If not, the new Fire TV Stick HD will start shipping on April 29 to those in the US, the UK, Canada, Mexico, Japan, Australia and New Zealand, with more regions coming later.
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