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Home » Apple’s car project may be dead
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Apple’s car project may be dead

February 28, 2024No Comments3 Mins Read
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Apple’s car project may be dead
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After roughly a decade, multiple leadership changes and a regular spot in Apple rumor reports, the Apple Car project, internally known as Project Titan, could well be dead. A new report from Bloomberg’s Mark Gurman says Apple has officially canceled the car, breaking the news to nearly 2,000 employees working on it.

Apple will reportedly move “many employees working on the car” to the company’s artificial intelligence division where they will focus on generative AI projects, which Apple is expected to share more about later this year.

Leaks over the years revealed the company’s ambitions to expand into a brand-new product category. At the beginning of the project in 2014, Apple wanted to build a fully self-driving car without pedals or a steering wheel, with a remote command center ready to take over for a driver. More recently, Apple pared down its ambitions, with the most recent reports suggesting Apple’s car would be a more standard electric vehicle.

Now, we may never know. Would you have bought an Apple car?

— Mat Smith

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It could be the first Pokémon game for Nintendo’s next console.

The Pokemon Company

The Pokémon Company revealed the franchise’s latest Legends entry on Tuesday. Pokémon Legends: Z-A returns the series to Lumiose City, last seen as a region in Pokémon X and Y on the Nintendo 3DS. The Pokémon Legends: Z-A trailer — an extended teaser — doesn’t show any gameplay footage, and its shots of Lumiose City use wireframe models to tease a city in mid-development, according to the announcement.

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Millions more tracks are likely to vanish.

TikTok is being forced to take down more music from its platform. Universal Music Group (UMG) recently yanked recordings it owns or distributes from TikTok, including tracks from superstars like Taylor Swift, Billie Eilish and The Weeknd. The standoff is now impacting songs published by UMG, with millions more tracks to be muted on TikTok by the end of this week. Due to an issue called split copyrights, if a Universal Music Publishing Group-contracted writer has contributed to a song, that track may have to be removed from TikTok. So artists who have collaborated with Taylor Swift, Adele, Justin Bieber, Mariah Carey, Ice Spice, Elton John, Harry Styles and SZA may see their songs disappear from TikTok too.

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What could go wrong?

Google has quietly struck deals with publishers to use new generative AI tools to publish stories. The deals, reportedly worth tens of thousands of dollars a year, are apparently part of the Google News Initiative (GNI), a six-year-old program that funds media literacy projects, fact-checking tools and other resources for newsrooms. Adweek says publishers can use the beta tools to create aggregated content more efficiently, indexing recently published reports generated by other organizations, like government agencies and neighboring news outlets, then summarizing and publishing them as a new article.

Publishers in the program are apparently not required to disclose their use of AI nor are the aggregated websites informed that their content is used to create AI-written stories on other sites. Publications like  and  have been widely criticized for attempting to pass off AI-authored articles as written by human staffers.

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