The 96th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), happens tonight (March 10th, 2024) at 7 pm ET, at the Dolby Theater in Hollywood.
Rolex is again the sponsor of the Oscars® ceremony and created the antechamber which they say is, “A convivial space where nominees and presenters gather before and after stepping onto the stage. The Greenroom is an immersive experience for which Rolex develops an original decor each year.”
Rolex has partnered with the Academy of Motion Picture Arts and Sciences since 2017 and became the Exclusive Watch of the Academy, Proud Sponsor of the Oscars®, and Exclusive Sponsor of the Governors Awards. Rolex is also a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures.
In 2024, “the design of the Greenroom shines the spotlight on the vegetal world.”
“The concept integrates essential elements from nature — organic structures and chlorophyll — and aims to create harmony between them through a chromatic universe. The shapes within this vegetal universe recall details such as the fluting on watch bezels and the brushed metal surfaces of watch dials, transmitting their luminous vibrations.”
Key materials used to build the Greenroom, such as fibers, ceramic, and glass — have all been sustainably sourced. “The shapes within this vegetal universe recall details such as the fluting on watch bezels and the brushed metal surfaces of watch dials, transmitting their luminous vibrations.”
“On display in the Greenroom is the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. A watch of great prestige, the Day-Date has only ever been made from precious metals and is instantly recognizable, partially thanks to its emblematic President bracelet. Shimmering in the vegetal décor of the 2024 Greenroom, the stately presence of the Day-Date conveys the momentousness of the Oscars® ceremony. Like legendary films, the Day-Date claims its own place in history, unfailingly appropriate for a paramount situation.”
Photos by Rolex.
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