If you’re one of the lucky few in the market for a gold Rolex, then now might be the worst time in history to go shopping. We explore why below.
Rolex is at it again, pulling off their second price hike of the year, blaming skyrocketing gold costs. Thankfully, steel watches remain unchanged, spared from the inflation wave while the gold ones are getting a 4% slap on the price tag. This is on top of some already massive Rolex price hikes DMARGE reported earlier this year.
The Swiss giant rolled out the new prices on June 1, adding insult to injury of January’s already epic hike. Since then, gold prices shot up 17% from US$2,000 to over US$2,400, settling at $2,343 last week. The Swiss franc’s on a rollercoaster too, making it a sweet deal for buyers in Europe and the US. Not to much for Australians, tho.
Some Rolex models dodged the bullet, like the Air-King, DateJust, Submariner, GMT Master II, and Oystersteel Daytona. Air-King, lol. That’s the Rolex I want, said no one ever.
Yet, if you’re eyeing off any off the following, then expect to keep saving some more.
The 40mm Yacht-Master in rose gold, is up around $3,000. And the 40mm Day-Date in white gold? You’re now looking at $76,300 for the base model. That’s around 4% too. Submariner in steel? It’s steady as she goes (phew), but the white gold one is up by $2,500 to a cool AU$69,800. (+4.1%).
Oh, and let’s not forget the gold Cosmograph Daytona – the steel one’s chilling, but the white gold is much the same with a +4% means it’s now around AU$70,900.
These past two years saw Rolex prices skyrocket by nearly 15%. But topping the charts of cheekiness is the white gold Daytona, up by a whopping 19.3% since 2022.
On the upside gold Rolex watches are not nearly as sought after as the steel models, so as demand cools you’re more likely to score the gold Rolex you want without the after-market tax.
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