As part of its push toward adding generative AI to search, Google has introduced a new twist: video. Gemini will let you upload video that demonstrates an issue you’re trying to resolve, then scour user forums and other areas of the internet to find a solution.
As an example, Google’s Rose Yao talked onstage at I/O 2024 about a used turntable she bought and how she couldn’t get the needle to sit on the record. Yao uploaded a video showing the issue, then Gemini quickly found an explainer describing how to balance the arm on that particular make and model.
“Search is so much more than just words in a text box. Often the questions you have are about the things you see around you, including objects in motion,” Google wrote. “Searching with video saves you the time and trouble of finding the right words to describe this issue, and you’ll get an AI Overview with steps and resources to troubleshoot.”
If the video alone doesn’t make it clear what you’re trying to figure out, you can add text or draw arrows that point to the issue in question.
OpenAI just introduced ChatGPT 4o with the ability to interpret live video in real time, then describe a scene or even sing a song about it. Google, however, is taking a different tack with video by focusing on its Search product for now. Searching with video is coming to Search Labs US users in English to start with, but will expand to more regions over time, the company said.
Catch up on all the news from Google I/O 2024 right here!
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