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Tove
After a very successful London Fashion Week debut in February, Tove is now one of the most exciting contemporary labels to exist in London. Founded in 2019 by Camille Perry and Holly Wright, the label aims to cater to the versatility needed in a modern women’s wardrobe. The brand does this by producing impossibly chic dresses, separates, coats, knitwear and denim, all which can be mixed and matched together season after season.
We go there for: Forever dresses.
SHOP TOVE
Toteme
Another great contemporary label that is known for its pared-back elegance is Toteme. The Swedish brand has already created more than a few cult pieces (including that scarf-jacket hybrid) – and it is loved by fashion girls the world over.
We go there for: Excellent outerwear.
SHOP TOTEME
Nanushka
Nanushka is a great name to know if you are looking for a high-quality pieces without the designer price tag. Known for its ethically-produced classic pieces with a contemporary twist, particularly its vegan leather, the label counts the likes of Rihanna, Gigi Hadid and Hailey Bieber as fans.
We go there for: Outerwear and tailoring.
SHOP NANUSHKA
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Sir
Aussie brand Sir was founded on the premise of filling a woman’s wardrobe 24/7 with its stylish pieces, hence its name, which is an acronym for separates, intimates and ready-to-wear. From backless dresses (which you will likely have seen all over Instagram) to linen two-pieces, it is a great label to turn to during the warmer months.
We go there for: Great summer dresses.
SHOP SIR
Baum und Pferdgarten
An effortlessly cool Scandi label that is wildly popular with fashion influencers and editors alike, Baum und Pferdgarten is known for its punchy prints, unexpected silhouettes and relaxed attitude to style.
We go there for: Playful pieces.
SHOP BAUM UND PFERDGARTEN
Damson Madder
Another label that is beloved on social media is London-based sustainable brand Damson Madder. From cute quilted waistcoats to printed dresses, colourful two-pieces and denim maxi skirts, the brand delivers fun and unexpected pieces each season, many of which end up all over our Instagram feeds.
We go there for: Eye-catching designs.
SHOP DAMSON MADDER
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Rixo
Now a firm favourite on the London Fashion Week scene, British brand Rixo is known for its bold prints that are inspired by vintage and retro clothes, which are perfect for making a statement everywhere from work to weddings.
We go there for: Bold occasion-wear.
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The Frankie Shop
From its oversized Bea blazer to its colourful shirts, The Frankie Shop has quickly become one of the fashion set’s favourite contemporary labels.
We go there for: Great tailoring that looks far more expensive than it is.
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Ganni
Undoubtedly one of fashion’s favourite mid-priced labels, Copenhagen-based Ganni is known for injecting Scandi cool into the wardrobes of women all over the world. From its unexpected prints and cuts to its cult accessories, this is one brand to put on your radar immediately, if it isn’t already.
We go there for: Statement pieces.
SHOP GANNI
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St Agni
There are more than a few great contemporary labels to come out of Australia, and one of our favourites is St Agni. Founded by a husband and wife in Byron Bay just over five years ago, the brand is known for its elegant and timeless pieces, which are designed to be in your wardrobe season after season.
We go there for: Classic, easy-to-wear dresses and accessories.
SHOP ST AGNI
Phoebe Grace
London label Phoebe Grace has an inspiring story behind it with the brand passed on from daughter to mother, and one which prides itself on creating beautiful collections with recycled or up-cycled fabrics. The designs are created to be worn for years to come, rather than going off a seasonal model in order to encourage consumers to embrace slow fashion.
We go there for: Beautiful prints.
SHOP PHOEBE GRACE
Faithfull The Brand
Bali-based, travel-friendly label Faithfull The Brand has become a favourite with the style set for its incredibly chic take on holiday-wear. With ethics and sustainability at the forefront of everything Faithfull does, there is little wonder it has earned itself such a fanbase over the past few years, even becoming royally-approved.
We go there for: Our holiday wardrobe.
SHOP FAITHFULL THE BRAND
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Awake Mode
Awake Mode, aka ‘All Wonderful Adventures Kindle Enthusiasm’, is a London-based label known for creating unique, art-inspired pieces which are perfect for adding something a little different to your wardrobe.
We go there for: Statement officewear and chic shoes.
SHOP AWAKE MODE
Reformation
A well-known force in the fashion industry, Reformation is the Los Angeles-based, ethical boutique known for its cool dresses, fun flares and celebrity-approved fashion. A-list fans include Emily Ratajkowski, Kaia Gerber and Behati Prinsloo.
We go there for: Summer frocks, Seventies separates and anything for wedding season.
SHOP REFORMATION
A Day’s March
Once geared solely towards menswear, this Swedish label recently branched into women’s wardrobes. The brand was founded on three principles; to make clothes without an expiration date, to minimise its impact on the environment as far as possible, and to sell directly to the consumer, which helps to keep the costs down, meaning you can expect a high-quality product for less than you may expect to pay.
We go there for: Relaxed tailoring.
SHOP A DAY’S MARCH
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Yasmina Q
Saudi-born, London-based designer Yasmina Q’s label focuses on “thoughtful dressing”, encouraging women to embrace their most beautiful selves and feel confident through her simple, yet well-made designs. The brand works only with community-based production facilities, who make small runs, supporting individuals displaced by difficult circumstances, and supporting and paying back into training programmes and apprenticeships. Yasmina Q also only uses fabrics that are either classed as dead-stock or sustainably sourced.
We go there for: Elegant dresses for any occasion.
SHOP YASMINA Q
Lisou
Rene Macdonald is a former stylist who launched Lisou with the aim of providing consumers with chic, wearable pieces, much of it based on vintage styles and injected with a serious amount of colour.
We go there for: Workwear and summer dresses.
SHOP LISOU
With Jéan
Aussie label With Jéan may only be a few years in the making, but the brand already has something of a cult-like following. Created by Sami Lorking-Tanner and Evangeline Titilas, the team’s design premise was to create fun pieces that could easily be teamed with jeans or denim jackets, elevating the casual wardrobe. Many of the label’s designs sell out fast and it is not unheard of for them to reach 1,000-person wait lists, so it is fair to say that we are not the only fans of the label.
We go there for: Vintage-inspired pieces that dress up our everyday looks.
SHOP WITH JEAN
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Aligne
Another great sustainable, mid-range label to have on your radar is Aligne. The brand uses eco-friendly fabrics as far as possible and aims to create collections which are made to last. However, Aligne is not afraid to have fun with fashion as the bold printed dresses and colourful tailoring proves.
We go there for: Easy-to-wear summer pieces.
SHOP ALIGNE
Paris Georgia
A label loved by supermodels, Paris Georgia is a New Zealand-based brand which specialises in Nineties-inspired minimalism and aims particularly to design pieces that will last more than a few seasons.
We go there for: Sleek, versatile separates.
SHOP PARIS GEORGIA
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