Spotify will go through massive changes when the European Union’s Digital Markets Act goes into full effect on March 7. The audio streaming service says EU residents will finally be able to purchase a Premium subscription or upgrade from Individual to a Duo or a Family plan from within the app itself. Spotify hasn’t allowed users to pay for a subscription through Apple’s in-app payment system since 2016 and has long been a vocal critic of the 30 percent cut the iPhone-maker takes from app developers. Last year, it even stopped accepting Apple payments altogether — it used to let iOS users who’ve had a subscription since before 2016 to keep paying through Apple’s in-app system.
And since Spotify is launching its own in-app payments, users will also be able to easily purchase audiobooks while browsing titles within the application, as well. Yes, customers will be charged the actual amounts for subscriptions and purchases and will no longer have to pay extra to cover Apple’s commission. The users who used to pay through Apple’s in-app system were charged $3 on top of Spotify’s subscription prices, but EU’s DMA prohibits the practice.
In addition to being able to implement its own in-app payment system, Spotify will also be able to put prices in the app. At the moment, it shows a note for its products where the price is supposed to be, telling users that they can’t be purchased from within the application. When the DMA takes effect, Spotify will display its products’ pricing, and it will also be able to start informing iOS users about deals and promotions from within the application.
“It should be this easy for every single Spotify customer everywhere,” the company said in its announcement. “But if you live outside certain markets, you will continue to encounter frustrating roadblocks because of Apple’s ridiculous rules. That’s why developers everywhere are continuing to ask other governments to pass their own laws like the DMA.”
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