Seinde Signature is ushering in the gifting season with the unveiling of its super-luxury Advent Calendar.
The Advent Calendar, a remarkable fragrance collection conceived for the discerning collector, connoisseur and luxury gift-giver, has been conceived by the management of Seinde Signature ahead of the Christmas celebrations.
Inspired by the spirit of advent calendars embraced by some of the world’s most prestigious luxury houses including Harrods, Seinde Signature has created its own distinctive expression of the concept, one rooted in the world of fine and niche perfumery.
Explaining to the media, General Manager of Seinde Signature, Ore-Oluwa Olusola, said, “The Advent Calendar is a special box filled with 12 extraordinary fragrances, 12 remarkable houses, and one exceptional collection. This is not simply a box of perfumes. It is a celebration of Christmas, distilled into twelve moments of discovery.”
Continuing, she said, “The Advent Calendar contains 12 individually gift-wrapped fragrances, representing 12 Days of Christmas, inviting its recipient to discover a different expression of fine perfumery, one bottle at a time.
“The selection brings together an exceptional constellation of international niche houses, including Masque Milano, Agatho, Electimuss, Sarah Baker, Christian Provenzano, Fugazzi, Régalien, Pana Dora, 100BON, Jeroboam, Alghabra and Botanicae. For us at Seinde Signature, the real distinction lies beyond the names.”
Olusola further explained that several of the fragrances have been specially secured through the company’s relationships and exclusive collaborations with renowned niche perfume houses. “Some are rare discoveries not ordinarily encountered elsewhere in Nigeria, while others are exclusive to Seinde Signature and its locations.
It is this intersection of rarity, discovery, craftsmanship and exclusivity that gives the collection its singular character,” she said.
According to Olusola, the new Advent Calendar represents the culmination of a journey that began with the company’s first edition last year.
“We made our 1st calendar last year. This is the one we have been building towards since; a single case holding twelve fragrances from the houses we love most, including Masque Milano, Agatho, Electimuss, Sarah Baker, Christian Provenzano, Fugazzi, Régalien, Pana Dora, 100BON, Jeroboam, Alghabra and Botanicae,” she began. “Twelve genuine introductions, arranged to be opened one at a time. That philosophy is central to the experience. Rather than simply assembling 12 bottles of perfume, Seinde Signature has created an unfolding journey, 12 opportunities to encounter something new, unexpected and memorable.”
Recognising the Advent Calendar’s natural place within the season of giving, Seinde Signature has created the collection in 3 distinctive editions: Bronze, Silver and Gold.
Each comes in an elegantly designed and carefully appointed box, conceived not merely as packaging, but as part of the experience. And remarkably, the collection has been priced to offer extraordinary value. Depending on the edition and its contents, fragrances whose combined retail value would ordinarily fall within the region of ₦3 million to ₦4.5 million are being offered as part of the Advent Calendar collection for less than ₦2 million.